Are your candidates staying put or leaving the page too fast?
Many organizations have forgotten about the importance of their Corporate Website Career page. With more and more organizations using Recruitment Marketing firms that create landing pages that actually pull candidates away from your site, the original career page has gotten a little lonely. That’s too bad because if your organization is well branded, as much as 23% of your applicant flow might be going directly to your career website page. So it’s time to take a look at it and make sure it is meeting the following best practices:
- Is there obvious links to Careers from every page in the site? The easiest and most obvious place for a link to the career page would be at the top navigation bar and on the side navigation bar if your site has one. Many organizations make the mistake of putting the Career link at the very bottom of each page. A true passive candidate will not dig.
- Once a prospective candidate lands on your career page, is it inviting, easy to follow and does it have a value proposition?
- Appealing to the eye with graphics instead of all text.
- Bullets with short, declarative statements.
- Value propositions explain reasons why this is a great place to work. Consider employee testimonials.
- The power of video. Consider making a value proposition video. According to the Wharton School of Business, a well-produced video increases information retention by 50%. Make a great impression with employees discussing why this is a great place to work.
- Make the search process easy and obvious. Don’t hide the link to the ATS search in the middle of the webpage text. Make it standout on the sidebar.
- Put hot openings right on the career page. Don’t make candidates search for your most difficult to fill positions. The passive candidate casually looking is more likely to click if the job opening is presented to them.
- Make it Mobile! If your entire website isn’t mobile yet, it should be in the plans very soon. 77% of candidates perform their job search on a mobile device (phone or tablet).
Stop driving traffic away from your site. With some simple updates you can engage candidates, increase your passive candidate throughput to job postings, and possibly drive your sites Search Engine Optimization (SEO) up.
Make a great day!