What works and what doesn’t!
When teaching Module 8, Mining Candidate Databases and the Internet for Top Talent, from our Recruiter Academy Certified Recruiter Program, we often get asked about which software tool is best for validating email addresses (also called an email validator).
There is a lot written about websites where you can type in an email address and it will tell you if the email address exists. This can be very handy if you find a candidate on Linkedin.com, determine the email pattern of the company they work for, and want to validate their email address before reaching out to them. .
For any of you who may have used some of these tools, you were likely frustrated when the email verifier site said the email address was good, but then you never heard from the candidate. You probably wrote it off as them not being interested. But a more likely scenario is that your prospect never got your email.
Here is why:
1) Many email validators cannot actually validate if a specific mailbox exists on a mail server. They can validate if the domain exists. You must find an email validator that will also perform an SMTP check.
2) You will also want the tool to tell you the reason why the email did not pass. A simple Email=Bad is not sufficient. Many corporate email servers can be set by the administrator to “Accept All Emails”. This is a technique for the email server to divert exactly what we are trying to do. It means that the server will never send out a bad email message. Any emails sent to a bad email address are just deleted. A good tool will tell you if the server you are testing is set to Accept All Emails. If you see this message, you will know there is no way to validate any email addresses on that server.
Some tools we have validated for use in your email validation efforts:
- www.email-checker.com – a tool that does check SMTP and does provide a helpful message. This tool typically works fine with public email addresses such as yahoo.com because they have not yet set a level of security to catch it!
- www.Rapportive.com – Rapportive.com will work with your gmail account to show all of the contacts information from inside your gmail account. The caveat to this tool is that the email you are checking must be the one used in LinkedIn by the candidate. However, if you hit it right, not only do you get the email validated, you will also see other information about the candidate from the web.
The bottom line is that email validation tools can be helpful, but if not fully understood, they can be misleading. Try these two out. Research and choose others wisely.
If you have any questions or ideas you would like to share with me, please Email Me
I hope you are having a Perfect Week!