Sourcing candidates is difficult work. You develop and write the job posting, pay to have it posted, or source passive candidates, etc. All that work to lose them because of your application process! Hence, the candidate experience initiative is born!
A popular trend today is improving candidate experience, yet we rarely see specific tactics to fix the problem. Here are a few things you can do to improve the candidate experience of your application process, driving up completed applications and improving the ROI of your job posting spend.
Appcast.io is a job distribution platform that charges cost-per-applicant, not cost-per-click. Appcast.io tracked almost 400,000 job seekers looking at online job advertisements across a variety of job platforms. 30,051 applications were generated from those views … here are the interesting insights from their analysis.
Fix Your Time to Complete the Application:
If the time it takes a job seeker to complete an application process is over 15 minutes, they are 365% less likely to complete the application. If you are on a Pay-Per-Click model your organization is paying for a huge amount of job seekers that click on your job posting but then never complete the application.
Appcast.io found application completion rates across all industries to be:
- 12.47% for application processes of 1-5 minutes
- 6.9% for application processes of 6-15 minutes
- 3.61% for application processes greater than 15 minutes
Evaluate your job application process to:
- Remove questions that don’t impact your decision to interview the candidate or not
- Remove questions that are redundant information gathered from the resume
- Reduce the number of times a candidate must create a login (for the ATS and the Talent Community)
Mobile Application vs. Desktop Application:
Today, over 50% of job seekers search for jobs on a mobile device. The same number attempt to apply from their mobile device. Yet, according to Appcast.io, only 1.5% of mobile applicants complete the job application. If you’re application process is not mobile friendly, make plans to get there. More and more ATS providers are offering mobile friendly application processes. If your ATS provider has not yet implemented mobile friendly application processes, there are third party organizations you can connect into your process.
Evaluating your application process is critical to maximizing your recruitment marketing ROI and improving the candidate quality. Take a minute today to evaluate your application process or reach out to us for assistance.
Make it a Perfect Week!