A recent study I saw had some clarity around candidate ‘types’. It is the first study I have seen in a while that segments the candidate labor pool into more than these two categories. Of the 140mm +/- people in the labor force (Bureau of Labor statistic), this survey suggests the following:
– 14% are seriously/actively seeking a new position
– 20% are casually looking (a few hours now and then)
– 32% are passively looking (if something comes along, I’ll take a look at it). I call them ‘Listeners’’!
– 34% are not looking!
I think the biggest “ah-ha” I took away from this info is something I intuitively already knew. There is a big difference between these candidate groups:
- Active candidates – All over the web, in our in-box, at job fairs…Quality suspect
- Casual lookers – They will look at postings on the web… have a resume updated and ready to go.
- Listener’s – If you call or email . . . they might respond (if you have a good message) . . . but you have to hunt them down.
- Not looking – Completely different animal. They are incorrectly labeled by some as “passive candidates”. But that is not true. They are not passively looking, they are not looking. Recruiting this candidate type is 5x harder than active/casual/listeners but represents the largest segment of the market (34%)
What does this all mean?
- When you say you want (or do) recruit “passive” candidates . . . you need/should to be more specific.
- If you are not an active candidate, it does not necessarily mean they are a passive candidate.
- The largest segment of the labor market is still not being recruited by most recruiters….





