LEAN, Just-in-Time Recruiting!



Archive for October, 2009

Growing your “friends” network

Tuesday, October 27th, 2009

Each day we’re deluged with multiple resumes, phone screens, and interviews of hundreds of candidates. But it’s our search for the right candidate that is the primary driver of our work. Of course a key to your success is developing relationships (”friends”) within the core areas for which you recruit.

While I know most of you have an ATS, or even a CMS (contact management system) to manage candidates, leads, etc., I have found that there are other ways to connect with our quality candidates that may be even more advantageous.

The most effective way I have found is using LinkedIn and primarily, the LinkedIn toolbar. This toolbar will allow you to use Outlook to immediately connect with candidates as you exchange emails with them.

The LinkedIn toolbar allows you to build your network by selecting those people you email often, as well as seeing suggestions of who to invite based on email frequency. Once installed, you can invite others with one click to build your network faster and update your Outlook contacts with LinkedIn profile information.

You’ll also receive notifications when your contacts change their LinkedIn profiles and see LinkedIn mini-profiles for everyone that emails you. The other aspect I like is that you have LinkedIn one-click access from Outlook through a dashboard to stay up-to-date with your network.

If you have an Outlook account you can access the toolbar app here .

Now as with any technology, you must apply discipline to see the results the application promises. I have trained myself to make it part of my routine to immediately click on the mini-profile link in my toolbar the moment I exchange emails with a quality candidate. It feels pretty fluid once you do it a couple of times.

So try the app, but more importantly, apply the discipline of ensuring that you are connected to new quality candidates every day.

52 reasons why someone should join your organization!

Wednesday, October 21st, 2009

Regardless of the economic conditions, top talent is always in demand, difficult to find and even tougher to hire!

Critical to your success is developing – - and articulating – - a positive brand regarding your company, the culture, and the career opportunities that exist within your organization.

We recently did a pretty cool exercise with a company that resulted in some awesome marketing material and recruitment collateral.

At a recent HR/recruiter meeting, we posed the following questions to the entire staff:

  • What truly are your candidates’ motives?
    • Why would they leave their current organization and join yours?
    • Why would they select your organization versus your competitor’s?
    • What is important to the candidate in accepting a position with a new company?

Then we asked them to articulate 52 reasons why someone would want to join their organization versus the competition

Now when we started the exercise, we started getting the same canned marketing clichés that EVERYONE uses:

  • We have a dynamic culture.
  • We have excellent benefits.
  • Our employees are #1.
  • Blah, Blah, Blah….

So I encouraged the team to develop articulate, granular statements that would convey flashy adjectives like “great”, “excellent”, “flexible”, etc. without using the same words everyone else uses. Instead of saying, “We have excellent benefits”, explain or quantify why they are excellent.

Phrases started to come out like:

Great Benefits

  1. Cutting edge, innovative healthcare program
  2. 100% preventative healthcare coverage
  3. Health Savings Account; Triple Tax Savings!
  4. 50% match on 401k/retirement plan up to 6%
  5. Healthcare coverage as low as $1.00/week!

In the end, we were able to craft 52 reasons why to join this company under the following categories (note – this is a manufacturing company):

  • Company Stability
  • Career Path
  • Great Benefits
  • Ongoing Education
  • Work Schedules
  • Trivia
  • Innovation
  • Face behind the Face
  • Global Expansion
  • Safety 1st
  • XYZ family

 
So did you figure out why we challenged the team to come up with 52 reasons why a candidate would join their company? We ended up creating a customized playing card deck with these statements on each card.

Talk about a cool branding tool. This organization currently uses them at a job fairs, gives them to employees, etc.

The response has been amazing. Many fellow “job fair” recruiters have asked how to get their hands on such a customized branding tool that candidates will use (especially college grads).

Employees have commented, “I didn’t know all these things about our company!”

This organization has gone even farther with these statements to hang them in hallways, cafeterias, etc.

The statements have become great reminders about the company they work for and the great things it has to offer.

If you are interested in obtaining more information on performing this worthwhile exercise and/or examples of these playing cards – - please contact me!

What motivates you to maintain intensity and passion day in and day out to achieve the perfect day, week, or year?

Wednesday, October 14th, 2009

In continuing our theme of “game changing” tactics of elite recruiters…It’s something we all struggle with, the balance of consistently maintaining the passion for what we do each day as recruiters.  For folks like me that have been doing this for years, it’s a constant struggle.  I have been in the game long enough to know what to do and how to do it, but I’m human, and we’re prone to make mistakes.  It’s honestly probably every day that each of us struggles with keeping the passion alive.  We need to maintain our passion for the profession in dealing with candidates, hiring managers, internal business partners, etc.  Everyone has different needs and wants and personalities to manage.   
 
I’ll share here a few techniques that have helped me over the years. 
 
 
1. Planning and time management  - David has written some great articles on this, from managing your time for sourcing  to managing your CIE’s (calls, interruptions and emails)We also spend a great deal of time in your educational programs talking about the Perfect week and Perfect Day.  If you’d like to learn more about what we teach here, just contact me.  

To me, the key to time management is not the systems I use (Outlook, CRM tools, ATS, etc.) or the processes, but the discipline that needs to be applied.   I have always prided myself on completing my task list each day before I end the workday.  I allow myself exceptions to this, but only once per week.  So if I have 5 to-do’s on Tuesday and I only get 3 of them done, then I have to make up the remaining 2 to-do’s in the next couple of days.

2. Become focused and single minded – When I plan my days, either the day before, or the morning of, I know I must maintain a single minded focus on the task.  For example, I learned long ago to close, literally close, my email box or real time communication systems when I am on a call with a candidate, hiring manager, or client.  We all know it’s way too easy to have an email come through that upsets you and completely throws your focus from the task at hand.  So for me, no emails stay open during important phone calls. 

3. Warm up and cool down each day! – I have found that a quick launch leads to a long-term psychological effect to a productive day. Sure I do the requisite cup of coffee and peruse the emails at the start of my day too, but I only give myself 20-30 minutes for this – I literally time myself.  Once that time has passed and the coffee’s gone, I jump in, and all the way in.  If I start with a high intensity of activity right away, I’ve found that it will continue throughout the day.  When you work out, you start with a quick warm up to get the blood flowing.  It’s the same approach here.  If I start with a good warm up, it will continue.  Whether it’s a day of cold calls, meetings, or data entry, the approach is the same.  Warm up, start strong, end strong.
 
I also like to end the day like I end a workout, with a nice stretch.  As the day winds down, I try to avoid emails and jumping online to read the news.  I prefer to get out of chair and do some simple stretches.  Neck, shoulders, whatever.  The key is to have some simple blood flow and breathing to wind down.  Try it for just two minutes today, and you’ll see what I mean. 
 
4. Have a positive support system – Finally, I believe in support mechanisms.  I like to talk with colleagues about their day, and share war stories.  I also like to discuss the day with people outside of our profession.  Whether it’s your friend, your partner, your plant or your pet, talk with someone that has a fresh perspective on the challenges you face.  They don’t bring the jaded view we can have sometimes of our work, and can offer fresh perspectives that we haven’t thought of.

Practicing some or all of these techniques will definitely enable you to maintain your intensity and passion in your work, and I know you’ll see and feel the impact in your productivity.

The most important Service Level Agreement?

Tuesday, October 6th, 2009

In our recent post, the Backlash is Back, we promised to discuss “game changing”, low tech techniques/tactics (we call them web 0.0) that Elite Recruiters execute flawlessly 95% of the time!

To kick off that discussion, last week Bradley provided thoughts and ideas about being a Strategic Business Partner and the importance of defining the staffing process and setting service level agreements (or SLAs) with your hiring manager.

To me, the most important Service Level Agreement you can set with your hiring manager to manage initial expectations and improve and maintain excellent customer service is – - Requisition Received to “first submittal”.

Defined: This is the time that occurs between you as the recruiter receiving and qualifying the requisition from the hiring manager to the time you send over the first pre-screened, qualified candidates for consideration (or a pre-determined # or slate of qualified candidates).

9 times out of 10, when you ask a hiring manager the question during the intake session – - “when do you need this person” . . .

They respond – - “yesterday” or “ASAP”.

And probably 9 times out of 10, recruiters walk away from that discussion without setting an expectation of when the hiring manager should start to see quality applicant flow from them.

Will you have candidates to interview in 2 days? 10 days? never?

I wrote an article on this subject last August that I thought you might want to check out.

In addition – - if you are interested in an example of a Staffing Process Service Level Agreement and how we have this question defined in our Intake session, please email us.

Have a productive, Perfect Day

David Szary