Last year we hosted a webinar on the “Changing Role of the Recruiter”. We posted some of the highlights of the discussion on our site.
Looking back, many of the “predictions” we shared have proven to be true! Unfortunately, one in particular doesn’t seem to be losing momentum and continues to affect millions of people and thousands of organizations.
Prediction: “With requisition loads down, recruiters will be asked to do “more with less” while the number of applicants per position will increase dramatically.”
In the midst of collecting data from numerous organizations for our benchmark study, it is still not uncommon to find applicant-to-hire ratios of 40, 50, and even 100 to 1! With economists predicting a slow “job recovery”, we probably won’t see this trend decrease over the next 12-18 months.
We usually equate high applicant-to-hire ratios with “wasted time” spent weeding through and screening out unqualified candidates. After all, one of the “Seven Deadly Sins of waste in Recruiting” is Overproduction.
Unfortunately, the flip side to this coin presents another challenging dilemma – developing and deploying an excellent Candidate Experience.
A few weeks ago I spoke to an audience of unemployed executives in Charlotte. Their number one gripe about us as recruiters?
“They never follow up. I don’t know where I stand in the process, or how long it will take.”
Of course this isn’t the first time I have heard this and I am sure it’s not the first time you have either.
The obvious reasons we should provide an excellent candidate experience have been well documented:
- The negative impact a poor candidate experience has on your organization’s brand can be harmful. Every candidate who does not receive feedback or a “red carpet” experience can create a viral impact of a negative perception of your organization. With social media and the advent of sites like JobVent, Glassdoor and Vault, candidates have a greater lens of choice in their employers.
- For B-to-C organizations, these companies can choose where they shop, where they do their banking, what healthcare facility or restaurant they visit, etc. The revenue loss associated with a poor candidate experience can be catastrophic.
If those two reasons are not compelling enough to stress the importance of an excellent candidate experience, let’s look at a few others:
- Every “unqualified candidate” is someone’s brother, mother, close friend or relative. I am sure we all know of loved ones close to us that are out of work (heck, it might be you). You know the stress and anxiety it can bring. If you think of each and every candidate as your brother, mother, close friend or relative, I think it provides a different perspective to the importance of an excellent experience.
- These “unqualified” candidates for this position might be “qualified candidates” for future positions. A bad experience today will impact their interest later.
- “Unqualified, active candidates” talk to “highly qualified passive candidates”. If you believe the old adage – “Poor customer experience is shared with 8 people, a positive one with 2” – - a poor candidate experience might ruin your chance to engage top talent for your critical to fill positions in the future!
I know that developing strategies to provide an excellent candidate experience is easier said than done, especially with limited time, budgets, etc.
Some easy, quick, cost effective ideas to improve the candidate experience even just 10% are as follows:
- Have a “follow up” policy. Whether it’s automated through your ATS or a generic email, thank candidates for applying and tell them the next steps in the process.
- Post a guideline of your staffing process on your career site. This can be general in nature and give the approximate timing of each step in the process, but it will at least give candidates an idea of what the steps are and what will happen next.
- Audit your candidate experience. They are your primary customers, so allow them to have a voice in shaping the experience of others. You will thank them for it!
If you’d like to see some examples of The Candidate Audit or other examples, contact me at bsavoy@leanhumancapital.com





