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Measuring Your Employer Brand

Wednesday, March 3rd, 2010

I can only go a few days without having an insatiable craving for Starbucks or Caribou Coffee.  Sure I can make coffee at home, but it’s just never seems as good.  In addition, there’s the great atmosphere when I enter the coffee shop. The wonderful, helpful staff that remembers my name when they greet me. 

And to top it all off – - for only four dollars – - I walk away with beautiful drink in a cup with cool logo and colors!  

Okay I may be taking that a little too far, but as a consumer I have that passionate and long standing relationship with these brands.  These consumer brands conjure up indelible images that resonate and remain with me.  These are brands I will consistently use and recommend to others based on my experience and the feelings I get from patronizing their organizations.

So how do you define an employer brand?

Quality candidates – - whether they say so or not – - are looking for the same experience with an organization’s employer brand as a consumer would.  The messages, images, and feelings presented shape the candidate experience they will receive. The “feeling” they get as they move through the recruitment process will not only be pivotal in their employment decision but in their recommendation of your organization to others!

Simply put, an employer brand is a long-standing relationship cycle of experiences between the employee and employer. 

Your employer brand should resonate like a consumer brand with a distinct difference in the messaging.  The messaging should be tailored to the future employee, and should be understood by all stakeholders – both current or future employees, and even customers.  Having an effective employment brand means providing an enticing proposition for one to seek the opportunities at an organization.  It begins at the sourcing stage and carries through the entire life cycle of the recruiting process, and continues throughout an employee’s tenure with the organization.

While most employers understand the value of an effective employer brand, they struggle with how to measure its’ effectiveness to ensure that their branding efforts are achieving the necessary ROI. 

Some brief questions to ponder for next week’s post:

  • How do you measure your Employer Brand?
  • How do you know if you have an effective Employer Brand? 
  • Do you have a gauge on how your sources tie into your employer brand?
  • How are you measuring your customers’ recruiting experience?
  • Do you have a sense of why people join, stay, or leave your company?

In my next post we’ll begin to discuss these questions in more detail.  Also look for us at ERE San Diego where we’ll be talking about this during our session.

Posted in Bradley Savoy, Changing Role of the Recruiter, Elite Recruiters, Employer Brand, LEAN recruitment, Lean Human Capital, Recruiter, Recruiter Academy, Recruiter Boot Camp, Recruiter Sales, Talent Aquisition | No Comments »

Candidate Care in a Down Economy

Wednesday, February 17th, 2010

Last year we hosted a webinar on the “Changing Role of the Recruiter”.  We posted some of the highlights of the discussion on our site.  

Looking back, many of the “predictions” we shared have proven to be true! Unfortunately, one in particular doesn’t seem to be losing momentum and continues to affect millions of people and thousands of organizations.

Prediction:  “With requisition loads down, recruiters will be asked to do “more with less” while the number of applicants per position will increase dramatically.”

In the midst of collecting data from numerous organizations for our benchmark study, it is still not uncommon to find applicant-to-hire ratios of 40, 50, and even 100 to 1! With economists predicting a slow “job recovery”, we probably won’t see this trend decrease over the next 12-18 months.

We usually equate high applicant-to-hire ratios with “wasted time” spent weeding through and screening out unqualified candidates.  After all, one of the “Seven Deadly Sins of waste in Recruiting” is Overproduction.

Unfortunately, the flip side to this coin presents another challenging dilemma – developing and deploying an excellent Candidate Experience. 

A few weeks ago I spoke to an audience of unemployed executives in Charlotte.  Their number one gripe about us as recruiters?

“They never follow up. I don’t know where I stand in the process, or how long it will take.”

Of course this isn’t the first time I have heard this and I am sure it’s not the first time you have either. 

The obvious reasons we should provide an excellent candidate experience have been well documented:

  • The negative impact a poor candidate experience has on your organization’s brand can be harmful. Every candidate who does not receive feedback or a “red carpet” experience can create a viral impact of a negative perception of your organization.  With social media and the advent of sites like JobVent, Glassdoor and Vault, candidates have a greater lens of choice in their employers.  
  • For B-to-C organizations, these companies can choose where they shop, where they do their banking, what healthcare facility or restaurant they visit, etc.  The revenue loss associated with a poor candidate experience can be catastrophic.

If those two reasons are not compelling enough to stress the importance of an excellent candidate experience, let’s look at a few others:

  • Every “unqualified candidate” is someone’s brother, mother, close friend or relative.  I am sure we all know of loved ones close to us that are out of work (heck, it might be you).  You know the stress and anxiety it can bring.  If you think of each and every candidate as your brother, mother, close friend or relative, I think it provides a different perspective to the importance of an excellent experience.
  • These “unqualified” candidates for this position might be “qualified candidates” for future positions.  A bad experience today will impact their interest later.
  • “Unqualified, active candidates” talk to “highly qualified passive candidates”.  If you believe the old adage – “Poor customer experience is shared with 8 people, a positive one with 2” – - a poor candidate experience might ruin your chance to engage top talent for your critical to fill positions in the future!

I know that developing strategies to provide an excellent candidate experience is easier said than done, especially with limited time, budgets, etc.

Some easy, quick, cost effective ideas to improve the candidate experience even just 10% are as follows:

  • Have a “follow up” policy.  Whether it’s automated through your ATS or a generic email, thank candidates for applying and tell them the next steps in the process.
  • Post a guideline of your staffing process on your career site.  This can be general in nature and give the approximate timing of each step in the process, but it will at least give candidates an idea of what the steps are and what will happen next.
  • Audit your candidate experience.  They are your primary customers, so allow them to have a voice in shaping the experience of others.  You will thank them for it! 

If you’d like to see some examples of The Candidate Audit or other examples, contact me at bsavoy@leanhumancapital.com

Posted in Bradley Savoy, Changing Role of the Recruiter, Elite Recruiters, LEAN recruitment, Lean Human Capital, Recruiter, Recruiter Academy, Recruiter Boot Camp, Recruiter Top Gun, Recruiter Training, Time Management, Uncategorized | No Comments »

Are you recruiting ‘Passive’ Candidates as if they were ‘Active’?

Wednesday, February 10th, 2010

I had a recent conversation with a very frustrated hiring executive: The conversation resurfaced some ‘best practices’ around recruiting quality talent.

He was frustrated with the current recruitment efforts on critical to fill positions in his department. While they had gone through great lengths to deploy a sourcing strategy to drive quality, passive talent into the recruitment process, the vast majority of candidates they were interested in were “bailing” out of the process.

Pondering the situation, I asked a few simple questions to try and identify the root cause of the defects (for those that sat in on our 7-Deadly Sins webinar – - you know what I am talking about :o )).

  1. How are you engaging candidates into the process?
  2. How quickly are you engaging candidates into the process?
  3. Who are they meeting with on their first visit?
  4. Where are they meeting?  
  5. Does the candidate fully understand the next steps after their first meeting?

 The answers I received from the recruiter/hiring manager might not surprise you:

  1. “Well we have them go through the normal process.  If they are interested, we ask them to go online to register in our system”.
  2. “Once they hit the system, the recruiter is calling them within 24 hours – - hopefully – - to do a pre-screen with them.”
  3. “We like to have them come into the office and meet with the recruiter first – - then meet with the hiring manager.  Ideally, we like to get a slate of candidates to come in and interview all the same day/afternoon.  It is much more convenient for the hiring managers.”
  4. “Ideally – the office. It makes it easier for us.”
  5. “We let them know that we are interviewing several candidates and will have feedback within 3-5 business days.”

I think you know were I am going with this!

So after listening to his answers, I reflected and responded:

“So your managers are requesting the recruitment team to find the highest quality (often passive) talent possible but . . . you want the passive candidates to engage on your TERMS?

  • Fill out paperwork before I will talk to you
  • Come to my office
  • Sit in lobby with other candidates
  • Wait for a response

I don’t know about you folks, but if the University of Alabama used these technique to ‘recruit’ the most talented football players – - I bet they would not have won the national title last year!

While I don’t want to make light of this situation, I find this dilemma within hundreds of companies throughout the country.  Simply put:

They are trying to recruit quality, ‘Passive’ candidates with their ‘Active’ candidate process.

Organizations that excel in recruiting top talent, take a holistically different approach to the passive candidate recruitment efforts.

Some Best Practices

1.     How are you engaging candidates into the process?

Once the recruiter makes contact with a top prospect and does a preliminary pre-qualification (hopefully on the same call), they immediately seek to set up a “cup of coffee” meeting with a dynamic hiring manager.  No initial paper work. We can take care of that later. No resume? No problem, lets just meet and have an exploratory conversation.

2.     How quickly are you engaging candidates into the process?

Immediately (as outlined above)! I have worked with hiring managers that literally say – - if you get a top notch person on the phone, I will meet anywhere, anytime.

3.     Who are they meeting with on their first visit?

While I am not saying they shouldn’t meet with a recruiter on the first visit, the quicker you get them connected with a dynamic hiring manager the better.  From experience, it is much easier to engage a talented professional to have a “confidential, exploratory discussion over a cup of coffee” if for nothing else – - to network VERSUS – getting them to come for an interview with a recruiter!  

4.     Where are they meeting?

When you are not looking for a job, the last thing you would want is people to THINK you are looking.  Coming to a competitors office for a visit – - in this day and age of LinkedIn, Facebook, etc. – - is very risky at best.  And to ask them to sit in the lobby with other “candidates” is disrespectful in my book.

5. Does the candidate fully understand the next steps after the first meeting?

If you meet someone and like them, you should recruit that person. What is wrong with showing your excitement for taking the next steps – ask them their availability to meet with a key executive – - BEFORE you leave that first meeting?  I am not implying an offer? I am just showing sincere excitement about moving forward and keeping the positive momentum during our courtship!

These are simple best practices I have seen successfully deployed by organizations that don’t fall into the trap of trying to recruit quality, ‘Passive’ candidates with their ‘Active’ candidate process.

If you find yourself in this dilemma, please share this with your hiring managers :o )

Posted in Bradley Savoy, Candidate types, David, David Szary, Elite Recruiters, LEAN recruitment, Lean Human Capital, Recruiter, Recruiter Academy, Recruiter Boot Camp, Recruiter Top Gun, Recruiter Training, Sourcing, Talent Aquisition, Time Management, Uncategorized | No Comments »

Spend less time searching for resumes and more time searching for people with intelligence!

Wednesday, January 27th, 2010

OK - You have a critical, difficult-to-fill position and you have performed all the ’normal sourcing tactics’ to fill it.

  • Posted on your website and a large job board or two
  • Networked with key employees
  • Surfed the Internet for candidates
  • Checked out LinkedIn

And unfortunately, you still don’t have any interested, qualified candidates.

Does this sound familiar? What do you do next?

For many, the next step is the ‘wait, hope & pray’ tactic.  You wait, hope and pray that some qualified candidates fall in your lap :) . 

For others, that have the time and expertise, you dive into deep Internet mining tactics (Boolean/semantic search) scouring remote databases/information for the elusive, ‘passive’ candidate. 

From my experience, very few recruiters immerse themselves in identifying people that will KNOW the people you are looking to find and talk too!  

This fundamental shift in thinking is so simple but very powerful. If implemented, this technique will transform the way you source candidates forever!   

Instead of asking the questions:  

  • Where can I find qualified professionals?
  • Where should I look for them?
  • What search techniques should I use to find quality talent?

Ask:

  • Who would know the person I am looking for?
  • Who can I talk to within a particular company (that has the talent I am looking for) that would know the person I am looking for?

For many creative sourcers, as part of the search strategy, they try to identify key words to source such as:

  • Competitor companies
  • Similar job titles
  • Key tools/technology the qualified candidate uses to perform their job

Now drive laterally through these questions with: 

  •  Who works with/for the person you are looking for? What is their job title?

And your search becomes more three dimensional.

Now drive straight down the middle with the question:

  • Who has recently left that company that knows the person I am looking for in that company?

And you can strike oil!

Let me explain.

The first question – - Who works with/for the person you are looking for? – - will exponentially increase the # of people you can talk to to locate the person you are looking for (you know – - the whole 7-degrees of separation thing).

The second question – - Who has recently left that company that knows the person I am looking for in that company? – - will connect you with folks that have left an organization and probably do not have a vested interest in withholding sensitive, confidential intelligence. Heck – if they were let go, they are even more willing to assist in providing information that might help you and . . . unfortunately . . . ‘hurt’ their former employer. 

Another important point here is the person’s level.  While first instinct may be to go “to the top” and call the SVP or VP (like in a traditional sales approach), you may have non-compete issues that cause the contact to be reticent to provide the information you need.  Don’t avoid this level, but be mindful of it. You may have greater success with peers and/or individuals that worked for the person you are seeking to identify.    

Some examples to illustrate this concept:

  • Searching for accountants — talk to actively looking controllers
  • Searching for .com developers — talk to actively looking SQL – DBA’s
  • Searching for OR nurses — talk to actively looking anesthesiologist.
  • Searching for Market Research professionals — talk to the Account Manager at the research firm.

Note – I referenced ‘actively looking’ in each of these examples. Probably the best person you can ‘network’ with is an active candidate that has recently left an organization. 

Not only will they know the person you are looking for, but they often will provide un-sanitized information about the people you want to connect with. Add in other thought provoking questions to your conversation like – - Who were the top performers? – - Who worked best under pressure? – - and you might gain valuable insight to pinpoint your search.  

A simple, straight forward approach to contacting them: 

John:

 I wanted to reach out. I saw you online and saw you worked for _________.  I  was hoping I could network with you and see if you could help me - and potentially one of your peers - out.  

I have a great opportunity for the right person…. I am seeking ___________________________. I thought you might know the ________ folks at __________ that might be interested in this opportunity? 

Were there some folks that you thought were really good that I should connect with?

Anyone that was not very happy I should connect with?

Any advice you would give me to help me with this search? It is a great opportunity for someone! 

________________________________________________________________

Then when closing, I would always recommend asking them how you can assist them in their job search: 

I really appreciate all your help. As mentioned, I found your information online.  

 How can I help you? – - what are you looking for?  

What have you done so far to find a new opportunity?: 

Have you tried www.indeed.com and/or http://www.simplyhired.com/   

I will keep my eyes/ears open…, etc . 

 

The key to your success in engaging individuals is your sincere interest in helping connect individuals to excellent opportunities!  

Too often I think we spend too much time searching for resumes versus people with intelligence that can help us with our search.  We wrote a similar post on this subject that you might want to check out – The Indirect Networking Call.

Happy Hunting :)

Posted in Bradley Savoy, David, David Szary, Elite Recruiters, Just-In-Time hiring, LEAN recruitment, Lean Human Capital, Recruiter, Recruiter Academy, Recruiter Boot Camp, Recruiter Sales, Recruiter Top Gun, Recruiter Training, Relationship Recruiter, Sourcing, Uncategorized | No Comments »

Seven Deadly Sins of Waste: #2 – Waiting

Wednesday, January 13th, 2010

By Bradley Savoy

So I’ve just screened an exceptional applicant, and the next step in my process is to forward information to the hiring manager for approval to schedule an interview.  I send the information along….and now I’m in the middle of the next sin of waste – waiting…..

If you think about your current staffing process, and you had analytics on it, you’d find that in many cases an inordinate amount of time is spent waiting.  There are multiple reasons for this: delays based on decisions needed, peoples’ schedules (vacations, meetings, etc.), and various other factors that come into play.

Back when candidates held the power and the war for talent was in full swing; waiting on a decision for the next phase of the hiring process was a death knell.  Back in my management consulting days I remember losing candidates to competitors if we couldn’t make a hiring decision in 24 hours because by the time we got to them they already had offers from our competitors in hand.  Those days may be long gone in most cases, but they still exist for critical talent.  For many healthcare organizations RN’s and PT’s are still critical positions to fill, and recruiting departments don’t want to wait days for approval from a hiring manager to move forward with the hiring process.

In our Proof of Concept we look at our clients’ staffing process flow, as well as the efficiency and time spent during the various stages of the process.  We often find that a simple lean solution in reducing waste is to reduce the amount of time spent waiting on decisions from the various stakeholders of the process.  A hiring manager may expect candidates faster than you can deliver them, and you may expect to receive feedback on candidates faster than the hiring manager can respond. 

One way we address this is through establishing better relationships with hiring managers, as well as managing expectations on both sides.  See our previous posts on being a Strategic Business Partner and establishing a Service Level Agreement.  These will give you some simple tips and techniques to address this area of waste in your staffing process.  And of course you can register to attend our webinar next week where we’ll discuss this, as well as other facets of the 7 Sins of Waste in Recruiting.

Posted in Bradley Savoy, Changing Role of the Recruiter, David, David Szary, Deadly Sins of Waste in Recruiting, Elite Recruiters, Just-In-Time hiring, LEAN recruitment, Lean Human Capital, Recruiter, Recruiter Academy, Recruiter Boot Camp, Recruiter Top Gun, Recruiter Training, Uncategorized | 1 Comment »

Developing an Effective Recruiter Training Program

Wednesday, November 18th, 2009

Perhaps one of the most neglected functions for on-going development is the recruiting function. Most organizations hire recruiters based on previous experience and then expect them to apply that experience into their culture and hiring processes with minimal instruction.

The majority of training for recruiters is focused on technology training, whether it’s the applicant tracking system, the candidate database, performance management, or HRIS system. These are just the technology elements of the job.

A career recruiter will bring a strong foundation of skills in sourcing, screening, creation, and closing of candidate offers, etc. Those coupled with technology understanding are the fundamental skills any recruiter will need to be successful.

However, there are a few things that a company will need to provide in order to make the recruiter successful in your company environment:

  • What is the detailed employment value proposition that makes your company more attractive than your competition?
  • Within the department or group of jobs that the recruiter is aligned to, what are the aspects of that department or job that makes it more attractive? What are the pitfalls?
  • What are the opportunities the recruiter can “sell” that differentiates your company from another?

Here are some best practices in developing an effective recruiter training program:

Design your program to address gaps in the competencies of your recruiters.

First, you need to gain an understanding of the fundamental competencies that are most important for your recruiters. If you looked at your most successful recruiters, which competencies or behaviors set them apart from the others? Do they know the business for which they recruit better than their peers? Are they better “closers”, securing more hires per offer than their peers? If you don’t have a sense of this, then consider creating a Success Profile.

Conducting a series of focus groups or interviews with your recruiters, and the subsequent analysis, creates a tool that acts as a roadmap to management and all recruiters demonstrating the traits and competencies of your best recruiters. Once this is complete, you can then analyze the gaps within the rest of your department. Once you have this gap analysis completed, you can then design the elements of your program. These program elements would address gaps that exist in your current staff, not teaching them something they already know.

Use an external party to train.

The biggest mistake a company can make is to have their staffing or HR executives act as coaches to the people they manage everyday. The executives are to act as everyday coaches and developers of the talent, but in a forum such as this, the executive’s supervisory capacity can conflict with his or her role as a trainer.

In addition, the external party can bring best practices outside of the company’s environment that have worked across multiple organizations. Finally, an external party creates a more open environment, in which dissenting opinions, everyday issues, and other frustrations can be voiced in a “safe” environment.

Have a plan to evaluate success.

It can be as simple as a training evaluation form that is completed by attendees at the end of the course, or a focus group conducted after the session. The key is to gain a sense from the attendees that the content mapped to the competencies you planned to address in the training. This will entail setup on the front end and analysis of the results of the evaluation forms/focus groups, but this is a key step.

Commit to on-going training & effectiveness.

Establish a focus group with recruiting leaders 3 months after the training program to determine the effectiveness of the program and address any remaining areas for improvement. Commit to providing the same training program as on-boarding for ALL new recruiters that enter your organization. Finally, plan to update your training every 6 months and launch the program once a year for all recruiters.

Posted in Bradley Savoy, Candidate Pipeline, Candidate types, Changing Role of the Recruiter, David, David Szary, Elite Recruiters, Just-In-Time hiring, LEAN recruitment, Lean Human Capital, Recruiter, Recruiter Academy, Recruiter Boot Camp, Recruiter Training, Relationship Recruiter, Talent Aquisition, Transactional Recruiter, Uncategorized | No Comments »

Veteran’s Day Challenge

Tuesday, November 10th, 2009

This year it seems like Veteran’s Day is getting more well deserved publicity. Regardless of your political views and thoughts of what is going on in the world today, I think everyone is unanimous in the importance of supporting our military personnel and their families.

One small way we can help our veterans is assisting them as they matriculate back into civilian life. Assisting them in understanding the labor market, career opportunities and how to find a job opportunity seems to be the least we can do.

Lets face it. While there are some organizations that do a fantastic job employing former military personnel, most organizations struggle with it.

Why?

The simple answer is the age old problem recruiters/hiring managers have always struggled with.

How do you make an assessment decision based on an individual’s skills/experience and how do the individual’s skills/experience align with those required for a particular position?

Since 95% of military personnel are NOT doing the exact same jobs we are hiring for, they routinely get passed over in favor of someone that is currently doing the exact job and has the skills we’re looking for on their resume. Rather than focus on what they currently do (or did when they were in the military), shouldn’t we be assessing their personal characteristics/competencies and how they align with positions we are hiring for? Even though their skill set might look different on paper, their skills are very transferable and employers have the added bonus of hiring someone with the discipline to get the job done!

Ok – I know what some of you are thinking right now – “I am all for it, but I can’t get my managers to think this way . . . ”

Well as recruitment business partners, shouldn’t we be challenging the status quo and educating our managers on competency-based assessment?

So my challenge for you today is simple.

As we honor our veterans, I challenge you to spend some time this week to:

  • Review all your current open requisitions, identify positions that might be an entry point into your organization for military veterans, and discuss these positions with your hiring managers.
  • Review all candidates that have recently applied to current open positions that were/are in the military (do some key word searches). Look at what might be the best opportunities for them within your organization.
  • Have an open house for military veterans. Give them an opportunity to meet with hiring managers. Offer workshops on interviewing, writing resumes, and discussing how their military work experiences transfer into civilian positions. We have been doing this for diversity candidates for years!

It is difficult today for anyone to find a job, let alone someone that has been working 5,000 miles away in a foriegn country doing something that for most of us – - is unimaginable! We truly have the opportunity each and every day to “change people’s lives“.

I challenge you today to do just that!

Posted in Bradley Savoy, David, David Szary, Elite Recruiters, LEAN recruitment, Lean Human Capital, Recruiter, Recruiter Academy, Recruiter Boot Camp, Recruiter Top Gun, Recruiter Training, Sourcing, Strategic Business Partner, Time Management, Uncategorized | No Comments »

Thoughts from the road!

Wednesday, November 4th, 2009

Over the last few weeks, I have had the opportunity to participate in numerous industry events allowing me to talk “shop” with many talented staffing professionals.

 As always, these events allow me to learn from others and provide me time to incubate thoughts/ideas that often turn into future strategies. 

 Some interesting thoughts/ideas from my travels:

  • Ideally, I think most would agree that hiring people based on competencies (versus skills) will drive better hiring decisions. Unfortunately, because it is not easy to assess someone’s competencies, we most often hire based on skills.  With internal candidates, we should have a more accurate understanding of past performance, candidate competencies, etc. allowing us truly to focus the hiring decision based more on competencies versus skills.
  • Probably only 5 to 20% of all hires need some type of direct sourcing activity. Do you understand the positions that will NOT be filled by active/internal candidates before you dedicate time, money, and resources on active/internal strategies that take precious time away from direct sourcing activities?
  • Shally Steckerl challenged the thought that one’s internal website is a “source of hire” – rather, it is a destination.  Think about it.  Most often candidates search for jobs via ‘google searches’, job boards, sites like www.simplyhired.com or www.indeed.com, SEO/SEM, social networking, advertising, etc. If one source of hires is your website, you probably do not truly understand how your candidates ‘found’ your opportunities. 
  • For those of you that have multiple license agreements with large job boards, how many of your recruiters actually use them on a regular basis?  Many companies have saved money by cutting back on licenses!
  • David Lord had some interesting statistics on retained executive search firms. 
    • The submitted candidate to hire ratio for retained search firms was 6.5 to 1 in 07 and 5.2 to 1 in 08.  Is this more efficient than your internal team?
    • 4 out of 10 retained executive searches fail!  WOW!   
  • While most executives see recruiting as “essential”, do they really perceive it to be strategic to their organization? One way to shift their thoughts is to answer the question, “How does recruiting solve corporate problems?”
  • Here’s an idea – Create an annual report for your 2009 recruitment activity/ performance. Present the report to CXX level.
  • To truly create an effective Talent Relationship Program, you need to get hiring managers involved with the ‘relationship management’ activity.
  • If your sourcing team does an effective job of identifying/sourcing quality talent for key job families over time, your sourcing team will spend less time “identifying” talent and more time developing relationships with the talent found!   
  • Create questions to ask your hiring managers:
    • What positions are most critical for changing the market value of our company?
    • What positions are less critical and really only need good people? 

Posted in Bradley Savoy, Changing Role of the Recruiter, David Szary, Elite Recruiters, Just-In-Time hiring, LEAN recruitment, Lean Human Capital, Recruiter Academy, Recruiter Boot Camp, Recruiter Sales, Recruiter Top Gun, Recruiter Training, Relationship Recruiter, Social Media, Sourcing, Strategic Business Partner, Talent Aquisition, Transactional Recruiter, Uncategorized | No Comments »

52 reasons why someone should join your organization!

Wednesday, October 21st, 2009

Regardless of the economic conditions, top talent is always in demand, difficult to find and even tougher to hire!

Critical to your success is developing – - and articulating – - a positive brand regarding your company, the culture, and the career opportunities that exist within your organization.

We recently did a pretty cool exercise with a company that resulted in some awesome marketing material and recruitment collateral.

At a recent HR/recruiter meeting, we posed the following questions to the entire staff:

  • What truly are your candidates’ motives?
    • Why would they leave their current organization and join yours?
    • Why would they select your organization versus your competitor’s?
    • What is important to the candidate in accepting a position with a new company?

Then we asked them to articulate 52 reasons why someone would want to join their organization versus the competition

Now when we started the exercise, we started getting the same canned marketing clichés that EVERYONE uses:

  • We have a dynamic culture.
  • We have excellent benefits.
  • Our employees are #1.
  • Blah, Blah, Blah….

So I encouraged the team to develop articulate, granular statements that would convey flashy adjectives like “great”, “excellent”, “flexible”, etc. without using the same words everyone else uses. Instead of saying, “We have excellent benefits”, explain or quantify why they are excellent.

Phrases started to come out like:

Great Benefits

  1. Cutting edge, innovative healthcare program
  2. 100% preventative healthcare coverage
  3. Health Savings Account; Triple Tax Savings!
  4. 50% match on 401k/retirement plan up to 6%
  5. Healthcare coverage as low as $1.00/week!

In the end, we were able to craft 52 reasons why to join this company under the following categories (note – this is a manufacturing company):

  • Company Stability
  • Career Path
  • Great Benefits
  • Ongoing Education
  • Work Schedules
  • Trivia
  • Innovation
  • Face behind the Face
  • Global Expansion
  • Safety 1st
  • XYZ family

 
So did you figure out why we challenged the team to come up with 52 reasons why a candidate would join their company? We ended up creating a customized playing card deck with these statements on each card.

Talk about a cool branding tool. This organization currently uses them at a job fairs, gives them to employees, etc.

The response has been amazing. Many fellow “job fair” recruiters have asked how to get their hands on such a customized branding tool that candidates will use (especially college grads).

Employees have commented, “I didn’t know all these things about our company!”

This organization has gone even farther with these statements to hang them in hallways, cafeterias, etc.

The statements have become great reminders about the company they work for and the great things it has to offer.

If you are interested in obtaining more information on performing this worthwhile exercise and/or examples of these playing cards – - please contact me!

Posted in Bradley Savoy, David, David Szary, Elite Recruiters, LEAN recruitment, Lean Human Capital, Recruiter, Recruiter Academy, Recruiter Boot Camp, Recruiter Sales, Talent Aquisition, Uncategorized | No Comments »

What motivates you to maintain intensity and passion day in and day out to achieve the perfect day, week, or year?

Wednesday, October 14th, 2009

In continuing our theme of “game changing” tactics of elite recruiters…It’s something we all struggle with, the balance of consistently maintaining the passion for what we do each day as recruiters.  For folks like me that have been doing this for years, it’s a constant struggle.  I have been in the game long enough to know what to do and how to do it, but I’m human, and we’re prone to make mistakes.  It’s honestly probably every day that each of us struggles with keeping the passion alive.  We need to maintain our passion for the profession in dealing with candidates, hiring managers, internal business partners, etc.  Everyone has different needs and wants and personalities to manage.   
 
I’ll share here a few techniques that have helped me over the years.   
 
1. Planning and time management  - David has written some great articles on this, from managing your time for sourcing  to managing your CIE’s (calls, interruptions and emails).  We also spend a great deal of time in your educational programs talking about the Perfect week and Perfect Day.  If you’d like to learn more about what we teach here, just contact me.  

To me, the key to time management is not the systems I use (Outlook, CRM tools, ATS, etc.) or the processes, but the discipline that needs to be applied.   I have always prided myself on completing my task list each day before I end the workday.  I allow myself exceptions to this, but only once per week.  So if I have 5 to-do’s on Tuesday and I only get 3 of them done, then I have to make up the remaining 2 to-do’s in the next couple of days.

2. Become focused and single minded – When I plan my days, either the day before, or the morning of, I know I must maintain a single minded focus on the task.  For example, I learned long ago to close, literally close, my email box or real time communication systems when I am on a call with a candidate, hiring manager, or client.  We all know it’s way too easy to have an email come through that upsets you and completely throws your focus from the task at hand.  So for me, no emails stay open during important phone calls. 

3. Warm up and cool down each day! – I have found that a quick launch leads to a long-term psychological effect to a productive day. Sure I do the requisite cup of coffee and peruse the emails at the start of my day too, but I only give myself 20-30 minutes for this – I literally time myself.  Once that time has passed and the coffee’s gone, I jump in, and all the way in.  If I start with a high intensity of activity right away, I’ve found that it will continue throughout the day.  When you work out, you start with a quick warm up to get the blood flowing.  It’s the same approach here.  If I start with a good warm up, it will continue.  Whether it’s a day of cold calls, meetings, or data entry, the approach is the same.  Warm up, start strong, end strong.
 
I also like to end the day like I end a workout, with a nice stretch.  As the day winds down, I try to avoid emails and jumping online to read the news.  I prefer to get out of chair and do some simple stretches.  Neck, shoulders, whatever.  The key is to have some simple blood flow and breathing to wind down.  Try it for just two minutes today, and you’ll see what I mean. 
 
4. Have a positive support system – Finally, I believe in support mechanisms.  I like to talk with colleagues about their day, and share war stories.  I also like to discuss the day with people outside of our profession.  Whether it’s your friend, your partner, your plant or your pet, talk with someone that has a fresh perspective on the challenges you face.  They don’t bring the jaded view we can have sometimes of our work, and can offer fresh perspectives that we haven’t thought of.

Practicing some or all of these techniques will definitely enable you to maintain your intensity and passion in your work, and I know you’ll see and feel the impact in your productivity.

Posted in Bradley Savoy, Candidate Pipeline, Changing Role of the Recruiter, David, David Szary, Elite Recruiters, LEAN recruitment, Lean Human Capital, Recruiter, Recruiter Academy, Recruiter Boot Camp, Recruiter Training, Relationship Recruiter, Strategic Business Partner, Talent Aquisition, Time Management, Transactional Recruiter, Uncategorized | No Comments »

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