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You know You are an Elite Recruiter if…..

Wednesday, March 10th, 2010

For those that attended the ERE webinar – Going from Good to ‘Elite’  – - I hope I inspired you to take action J!

For those that missed it we discussed the competencies/skills of Elite Recruiters.  I have also started work on another fun project related to this subject… 

Shamelessly stealing from Jeff Foxworthy – - “You know you are a redneck if . . . “comedy routine, I am trying to develop a LONG list of “You know you are an Elite Recruiter if . . . “.

This fun exercise has also been inspiring me to reflect on what it is to be an Elite Recruiter and what I need to do to be one!  Performing at an elite level doing anything is very difficult.  Recruiting is no different. 

Documenting these attributes in a fun way helps keep this passion burning and top of mind.

So OK – - You know you are an ‘Elite Recruiter’ if . . .

  1. You get referrals from candidates you turn down for a position. 
  2. Your hiring managers ask you who they “should hire” . . . And listen to your advice.
  3. Candidates seek your input on preparing for the interview with the hiring manager, making a decision on an offer, etc. 
  4. You keep track of all the people you have hired and have kept up an ongoing relationship with 90% of them. 
  5. You track your performance (quality, efficiency, responsiveness/ delivery) on a quarterly basis. 
  6. You quantify the ROI of your services to your key stakeholders.
  7. You have clearly written quarterly Performance Improvement goals.  
  8. You spend time each week helping those less fortunate find employment, craft a better resume, prepare for an interview, etc.
  9. You invest at least 15 minutes to ½ hour developing a written – hour by hour – daily plan of action that you deploy before each day.
  10. You have received gifts from candidates/hiring managers for “changing their life” for the better.

PLEASE – WE ARE LOOKING FOR MORE ADDITIONS TO THIS LIST!  Can you please email us at info@leanhumancapital.com with your ideas!  

 _______________________________________________________________________________

‘Elite’ Recruiter Benchmark study!

Our goal is to get 2500 recruiters to participate in our free self-assessment benchmark study!  To provide more granularity, we have decided to categorize ‘recruiters’ as outlined below.

To participate, just find the link that best describes you and . . . sign in!  It will take you about 15 minutes to complete.

NOTE: This is for your OWN self-improvement!  With that said, for us to have fair and accurate benchmarks, please take this seriously and respond with honestly. 

We will publish the results at a later date to use as a benchmark!

Competency/Skills of an Elite Recruiter – Healthcare

Competency/Skills of an Elite Recruiter – Financial Services

Competency/Skills of an Elite Recruiter – Retail

Competency/Skills of an Elite Recruiter – Technology

Competency/Skills of an Elite Recruiter – Third Party

Competency/Skills of an Elite Recruiter – Manufacturing/Engineering

Competency/Skills of an Elite Recruiter – Other

Posted in Changing Role of the Recruiter, David, David Szary, Elite Recruiters, Just-In-Time hiring, LEAN recruitment, Lean Human Capital, Recruiter, Recruiter Academy, Recruiter Sales, Relationship Recruiter, Sourcing, Strategic Business Partner, Uncategorized | No Comments »

Measuring Your Employer Brand

Wednesday, March 3rd, 2010

I can only go a few days without having an insatiable craving for Starbucks or Caribou Coffee.  Sure I can make coffee at home, but it’s just never seems as good.  In addition, there’s the great atmosphere when I enter the coffee shop. The wonderful, helpful staff that remembers my name when they greet me. 

And to top it all off – - for only four dollars – - I walk away with beautiful drink in a cup with cool logo and colors!  

Okay I may be taking that a little too far, but as a consumer I have that passionate and long standing relationship with these brands.  These consumer brands conjure up indelible images that resonate and remain with me.  These are brands I will consistently use and recommend to others based on my experience and the feelings I get from patronizing their organizations.

So how do you define an employer brand?

Quality candidates – - whether they say so or not – - are looking for the same experience with an organization’s employer brand as a consumer would.  The messages, images, and feelings presented shape the candidate experience they will receive. The “feeling” they get as they move through the recruitment process will not only be pivotal in their employment decision but in their recommendation of your organization to others!

Simply put, an employer brand is a long-standing relationship cycle of experiences between the employee and employer. 

Your employer brand should resonate like a consumer brand with a distinct difference in the messaging.  The messaging should be tailored to the future employee, and should be understood by all stakeholders – both current or future employees, and even customers.  Having an effective employment brand means providing an enticing proposition for one to seek the opportunities at an organization.  It begins at the sourcing stage and carries through the entire life cycle of the recruiting process, and continues throughout an employee’s tenure with the organization.

While most employers understand the value of an effective employer brand, they struggle with how to measure its’ effectiveness to ensure that their branding efforts are achieving the necessary ROI. 

Some brief questions to ponder for next week’s post:

  • How do you measure your Employer Brand?
  • How do you know if you have an effective Employer Brand? 
  • Do you have a gauge on how your sources tie into your employer brand?
  • How are you measuring your customers’ recruiting experience?
  • Do you have a sense of why people join, stay, or leave your company?

In my next post we’ll begin to discuss these questions in more detail.  Also look for us at ERE San Diego where we’ll be talking about this during our session.

Posted in Bradley Savoy, Changing Role of the Recruiter, Elite Recruiters, Employer Brand, LEAN recruitment, Lean Human Capital, Recruiter, Recruiter Academy, Recruiter Boot Camp, Recruiter Sales, Talent Aquisition | No Comments »

7 Deadly Sins of Waste in Recruiting: Overproduction/Inventory

Wednesday, February 3rd, 2010

For those of you that missed our recent webinar – 7 Deadly Sins of Waste in Recruiting – -one ‘deadly sin’ always seems to drive a lot of feedback/discussion - Overproduction/Inventory!  In the Lean Six Sigma world, the word “Overproduction” is defined as “Production ahead of demand.”  The word, “Inventory” is defined as all components, work in process and finished product not being processed. 

Arguably these are the biggest offenders to creating waste and . . . the time/cost required to eliminate them.   

Examples of these areas of waste in talent management and solutions: 

  • Overproduction/inventory in postings.   Most organizations, as part of their staffing process, post each and every position to their website and a large job board (like Careerbuilder or Monster).  While this seems to be a quick, cost effective sourcing solution, for those positions that do not require additional applicant flow and/or positions that have a very low probability of being filled by this source – - the cost/time associated with managing the unqualified applicant flow far exceeds the benefits.

Solution(s): When you receive a new position, evaluate the historical source of hire.  If 80% of the time this type of position was filled through internal applicants or referrals, why not exhaust those channels before publishing the position to the masses?  If less than 5% of the time a position is filled by large job boards, investigate more effective sourcing solutions (direct sourcing, niche job boards, etc.) before generating a routine posting on a large job board.  Also remember that job aggregators (simplyhired.com, indeed.com, etc.)  are going to “wrap”  any posting you put on your own site anyway.  

  • Routing multiple candidates to the interview stage.  Historically, managers have requested (and we have provided) a ’slate’ of candidates for each and every position.  Minimally, the rule of thumb has been the magical  ‘3′ candidates per position.  In some cases, we find recruiters routing 5, 10 or worse yet – – – all the candidates that applied for the position.  To the definition, every candidate routed to the hiring manager that does not get hired is WASTE. 

Solution:  While psychologically I can understand that a manager wants to review his/her ”options” before making a critical decision like hiring a new employee, if they trust that the recruiter has exhausted all candidate/sourcing options in order to come up with the best, and they understand the concept of waste, then there is no reason that there should ever be more than 3 candidates routed for consideration unless of course those first three don’t meet the requirements. If this happens, it indicates that not enough time was spent up front understanding the requirements of the position and how each candidate would need to demonstrate that they are able to perform the required tasks. The more time spent up front with the hiring manager and those participating in the interviewing process to ensure all are in alignment and to validate how the candidate will be selected; the less time wasted in sourcing. 

For high volume hiring and/or for managers that have experience hiring for a certain position, evaluating each candidate against previous hires (and more importantly – - the competencies/skills necessary to excel in the position) is a much better predictor of success than evaluating one candidate against another. Challenge the old-school mindset of “3+ candidates routed per position!”

  • Developing a slate of candidates for positions that go on hold.   Ok – – how many times have you developed a slate of candidates for a position that . . . goes on hold!  Now in fairness to hiring managers, there are legitimate reasons that this happens that for the most part are out of their control.  But unfortunately, we know that other managers often post positions ahead of approval that have a high probability of never being approved.  Talk about WASTE!  The time spent sourcing/pre-screening candidates for positions that go on hold for some organizations is astronomical! 

Solution: Consider making approval processes mandatory, or holding off on the sourcing process for 48 hours to double check the position approval status.   For those of you that want to be more progressive – gain approval to implement a “charge back” policy!  Charge back to the manager/line of business for openings that are put on hold and waste the valuable time and effort of the staffing function!

While we will never eliminate all of the overproduction/inventory in our hiring process, taking simple steps to incrementally remove waste will exponentially save you time and money!

Posted in Bradley Savoy, David, David Szary, Deadly Sins of Waste in Recruiting, Elite Recruiters, Just-In-Time hiring, LEAN recruitment, Lean Human Capital, Recruiter, Recruiter Academy, Recruiter Sales, Recruiter Top Gun, Recruiter Training, Relationship Recruiter, Sourcing, Time Management, Transactional Recruiter, Uncategorized | 1 Comment »

Spend less time searching for resumes and more time searching for people with intelligence!

Wednesday, January 27th, 2010

OK - You have a critical, difficult-to-fill position and you have performed all the ’normal sourcing tactics’ to fill it.

  • Posted on your website and a large job board or two
  • Networked with key employees
  • Surfed the Internet for candidates
  • Checked out LinkedIn

And unfortunately, you still don’t have any interested, qualified candidates.

Does this sound familiar? What do you do next?

For many, the next step is the ‘wait, hope & pray’ tactic.  You wait, hope and pray that some qualified candidates fall in your lap :) . 

For others, that have the time and expertise, you dive into deep Internet mining tactics (Boolean/semantic search) scouring remote databases/information for the elusive, ‘passive’ candidate. 

From my experience, very few recruiters immerse themselves in identifying people that will KNOW the people you are looking to find and talk too!  

This fundamental shift in thinking is so simple but very powerful. If implemented, this technique will transform the way you source candidates forever!   

Instead of asking the questions:  

  • Where can I find qualified professionals?
  • Where should I look for them?
  • What search techniques should I use to find quality talent?

Ask:

  • Who would know the person I am looking for?
  • Who can I talk to within a particular company (that has the talent I am looking for) that would know the person I am looking for?

For many creative sourcers, as part of the search strategy, they try to identify key words to source such as:

  • Competitor companies
  • Similar job titles
  • Key tools/technology the qualified candidate uses to perform their job

Now drive laterally through these questions with: 

  •  Who works with/for the person you are looking for? What is their job title?

And your search becomes more three dimensional.

Now drive straight down the middle with the question:

  • Who has recently left that company that knows the person I am looking for in that company?

And you can strike oil!

Let me explain.

The first question – - Who works with/for the person you are looking for? – - will exponentially increase the # of people you can talk to to locate the person you are looking for (you know – - the whole 7-degrees of separation thing).

The second question – - Who has recently left that company that knows the person I am looking for in that company? – - will connect you with folks that have left an organization and probably do not have a vested interest in withholding sensitive, confidential intelligence. Heck – if they were let go, they are even more willing to assist in providing information that might help you and . . . unfortunately . . . ‘hurt’ their former employer. 

Another important point here is the person’s level.  While first instinct may be to go “to the top” and call the SVP or VP (like in a traditional sales approach), you may have non-compete issues that cause the contact to be reticent to provide the information you need.  Don’t avoid this level, but be mindful of it. You may have greater success with peers and/or individuals that worked for the person you are seeking to identify.    

Some examples to illustrate this concept:

  • Searching for accountants — talk to actively looking controllers
  • Searching for .com developers — talk to actively looking SQL – DBA’s
  • Searching for OR nurses — talk to actively looking anesthesiologist.
  • Searching for Market Research professionals — talk to the Account Manager at the research firm.

Note – I referenced ‘actively looking’ in each of these examples. Probably the best person you can ‘network’ with is an active candidate that has recently left an organization. 

Not only will they know the person you are looking for, but they often will provide un-sanitized information about the people you want to connect with. Add in other thought provoking questions to your conversation like – - Who were the top performers? – - Who worked best under pressure? – - and you might gain valuable insight to pinpoint your search.  

A simple, straight forward approach to contacting them: 

John:

 I wanted to reach out. I saw you online and saw you worked for _________.  I  was hoping I could network with you and see if you could help me - and potentially one of your peers - out.  

I have a great opportunity for the right person…. I am seeking ___________________________. I thought you might know the ________ folks at __________ that might be interested in this opportunity? 

Were there some folks that you thought were really good that I should connect with?

Anyone that was not very happy I should connect with?

Any advice you would give me to help me with this search? It is a great opportunity for someone! 

________________________________________________________________

Then when closing, I would always recommend asking them how you can assist them in their job search: 

I really appreciate all your help. As mentioned, I found your information online.  

 How can I help you? – - what are you looking for?  

What have you done so far to find a new opportunity?: 

Have you tried www.indeed.com and/or http://www.simplyhired.com/   

I will keep my eyes/ears open…, etc . 

 

The key to your success in engaging individuals is your sincere interest in helping connect individuals to excellent opportunities!  

Too often I think we spend too much time searching for resumes versus people with intelligence that can help us with our search.  We wrote a similar post on this subject that you might want to check out – The Indirect Networking Call.

Happy Hunting :)

Posted in Bradley Savoy, David, David Szary, Elite Recruiters, Just-In-Time hiring, LEAN recruitment, Lean Human Capital, Recruiter, Recruiter Academy, Recruiter Boot Camp, Recruiter Sales, Recruiter Top Gun, Recruiter Training, Relationship Recruiter, Sourcing, Uncategorized | No Comments »

Ensuring Staffing Process Excellence

Wednesday, January 20th, 2010

By Bradley Savoy

This week I had the pleasure of presenting to our local SHRM chapter on Staffing Process Excellence. Here are some of the highlights:

I know what you’re thinking, “We’re hiring fewer people this year”, or “Our hiring’s flat, so why bother with a Staffing Process Excellence exercise?”

Whether you’re hiring 5 people or 10,000 (yes – there are still companies that are hiring that many people), it’s the beginning of someone’s tenure with your company, and it acts as an extension of your brand.

A Staffing Process that’s excellent will enable you to utilize Voice Of the Customer (VOC) data to define and deliver an error-free fulfillment process that will deliver world-class customer satisfaction, improved retention, and even quality of hire.

The simple steps in Staffing Process Excellence are:

  1. Gain Executive Buy-In.  With every process improvement initiative you need the executives’ buy-in.  Typically the best way to do this is to align the project to a business initiative.  Are you trying to trim costs, improve customer satisfaction, or reduce attrition.  All of these can be addressed with an improved staffing process.
  2. Gather the Voice Of the Customer data.   Begin by using surveys, focus groups, or other channels to tap into the perspective of those that work through your process each day.  Hiring managers, candidates, recruiters, and others that are involved, should be consulted on how the process should look.  Find out what opportunities exist to streamline the process from their perspectives.
  3. Gather Process CTQ’s (Critical to Quality).   These are aspects that are critical to meeting and exceeding customer expectations.  These will also typically come as part of your exercise to gather the VOC information from your stakeholders.
  4. Align the process.  By now you have the needs of the customer (VOC) and you’ve gathered those aspects of the process that are critical to them (CTQ).  Now you have to align the two, making sure the wants of the customer and the critical needs can be met.  Exec or Org.  Initiatives??
  5. Define the staffing process.    At some companies this is a detailed chart of the staffing life cycle; for others it’s a simple list of bullet points.  While best-in-class is a clearly articulated and defined process, even bullet points on a Word document are a start.  The end goal is that with the input from customers you can now define the world-class process – and the best part is no one can say “Hey you didn’t ask me!” because each of the customer segments gave their input.
  6. Educate, Implement, and Continuously Measure the new process.  You’ve put all of this effort into your new process; now make sure it “sticks!”  Don’t just email the new process out to everyone; instead, leverage executive buy in to have a big kickoff.  Executive announcements, internal staff meetings, and even e-mails can have more power jointly coming from line execs and HR/recruiting.

You’re also going to need to educate each of the stakeholders on the new process, and then of course continually measure the results.  Consistent surveys, focus groups, etc with the “customers” of the process will ensure long-term adherence.

If you have questions on staffing process excellence, or you’d like to discuss an audit of your staffing process, contact me

Posted in Bradley Savoy, Changing Role of the Recruiter, David, David Szary, Deadly Sins of Waste in Recruiting, Elite Recruiters, Just-In-Time hiring, LEAN recruitment, Lean Human Capital, Recruiter, Recruiter Academy, Recruiter Sales, Recruiter Training, Strategic Business Partner, Talent Aquisition, Uncategorized | No Comments »

What every Recruiter Can Learn from Spaghetti Sauce

Wednesday, December 2nd, 2009

I was introduced to this great video clip by Malcolm Gladwell the other day. Malcolm Gladwell is the best-selling author of “The Tipping Point” and “Blink”. In this talk, he explains what every business can learn from spaghetti sauce.

As I watched it, I realized not only what every business can learn from spaghetti sauce but also what recruiters can learn from spaghetti sauce.

A core message (amongst many) in his presentation is the concept of “embracing the diversity of human beings”.

He shares how back in the 70’s, spaghetti manufacturers like Ragu and Presto were all trying to make the “perfect spaghetti sauce”. What they failed to understand is that there is no “perfect spaghetti sauce” because all of us have different tastes, likes, etc.

This core message applies to candidates. I think all too often organizations spend too much time and money trying to come up with a core brand image or theme of why individuals should work for their organization. They are trying to create “the perfect image” which will entice everyone to want to work for their organization which as Malcom illustrates . . . is not possible.

With that said, I find most recruiters spent way too little time embracing the diversity of candidates and identifying and understanding what is truly important to a specific candidate and then communicating how their organization can (or cannot) meet those objectives/needs.

Outlined below are some simple questions you can ask (we embed these in our Candidate Pre-screen/Interview process) to help identify a candidates true motives, needs, wants, concerns, etc.

What is the biggest concern you have in your position right now in relation to your future?

  • On scale of 1 to 10, how satisfied are you in your current position? What would have to change to make it a 10?
  • Have you spoken to your manager about making these changes?
  • What are going to be your 3 most important criteria you will use in your decision to accept or not accept a position?
  • (Depending on the answers above) What would a new position have to offer you that would get you to leave your current one?

The information gathered by asking these questions is critical for:

  • Developing rapport with your candidate
  • Ensuring your organization (as well as the position) is a great match for their needs
  • Gathering the intelligence critical to successfully “closing the candidate”

If you are not spending at least 5-10 minutes understanding “what type of spaghetti sauce they want or like”, your probability of luring top talent to your organization is greatly diminished.

The other point I believe recruiters can take from this video is that people (and in this case, hiring managers) often don’t know exactly what they want. Malcolm made this point by revealing that when interrogated about their spaghetti preferences, no one ever said “Extra Chunky” and yet, what do you think is the most popular type of spaghetti sauce? That’s right – Extra Chunky! Often we, as recruiters and HR Managers, expect the hiring manager to tell us what type of candidate they’re seeking for a certain position. The truth is, most hiring managers don’t know! The better question to ask is, “What needs to get done?”

We all know that people with different sets of skills and different backgrounds can be successful in the same types of jobs, yet we continuously try to narrow the scope of candidates we review to the point that we are certainly passing up people who could be excellent. Too often the discussions between recruiter /HR manager and hiring manager focus on personality traits or soft skills instead of the business problems to be solved with the hiring of this new individual. The hiring manager will spend a lot of time talking about the fact that they want someone who is energetic, driven, dedicated, etc., etc…..sometimes to the point that they say, “I’ll know it when I see it!” While personality traits are certainly part of the hiring process, in the end it’s all about results. Our job as recruiters/hr managers is to guide the hiring manager through their thought process to determine the necessary experience/skills the candidate needs in order to get the job done and then quantify each aspect so that we understand the level of expertise needed for each. Some sample questions we like to ask hiring managers include:

  • What isn’t getting done currently because this position hasn’t been filled? (i.e., what precipitated the need for the position?)
  • How will you know if the candidate has the right level of experience with… (I ask this question regarding every skill or type of experience the hiring manager states as a requirement. They often haven’t thought through this yet and this is a wonderful question to help them start formulating the questions they’ll want to ask in the interview. I also ask them for sample questions I can use in my screening to make sure I’m able to gauge whether or not the candidate has the right level of expertise in each area.) I follow this question with, “And how will the individual be using this skill/experience in the job?”
  • We all know that you can have two candidates with the same number of years of experience and one is very good while the other isn’t. What will the right candidate need to have accomplished in their past position(s) to give you the confidence they can succeed in this position?

Working through these questions with the hiring manager helps all involved to get away from envisioning just one type of candidate (spaghetti sauce!) that can fill the position and be open to the fact that there may be several candidates from a variety of backgrounds who can get the job done (and maybe even bring some new perspective to the company!)

While the video of Malcolm is a little lengthy (18 minutes), I think it is a great one to watch!

I hope you had a nice holiday weekend!

EMBRACE THE DIVERSITY OF HUMAN BEINGS!

Posted in Bradley Savoy, Candidate Pipeline, Candidate types, David, David Szary, Elite Recruiters, Just-In-Time hiring, LEAN recruitment, Lean Human Capital, Recruiter, Recruiter Academy, Recruiter Sales, Recruiter Training, Sourcing, Strategic Business Partner, Talent Aquisition, Transactional Recruiter, Uncategorized | No Comments »

Thoughts from the road!

Wednesday, November 4th, 2009

Over the last few weeks, I have had the opportunity to participate in numerous industry events allowing me to talk “shop” with many talented staffing professionals.

 As always, these events allow me to learn from others and provide me time to incubate thoughts/ideas that often turn into future strategies. 

 Some interesting thoughts/ideas from my travels:

  • Ideally, I think most would agree that hiring people based on competencies (versus skills) will drive better hiring decisions. Unfortunately, because it is not easy to assess someone’s competencies, we most often hire based on skills.  With internal candidates, we should have a more accurate understanding of past performance, candidate competencies, etc. allowing us truly to focus the hiring decision based more on competencies versus skills.
  • Probably only 5 to 20% of all hires need some type of direct sourcing activity. Do you understand the positions that will NOT be filled by active/internal candidates before you dedicate time, money, and resources on active/internal strategies that take precious time away from direct sourcing activities?
  • Shally Steckerl challenged the thought that one’s internal website is a “source of hire” – rather, it is a destination.  Think about it.  Most often candidates search for jobs via ‘google searches’, job boards, sites like www.simplyhired.com or www.indeed.com, SEO/SEM, social networking, advertising, etc. If one source of hires is your website, you probably do not truly understand how your candidates ‘found’ your opportunities. 
  • For those of you that have multiple license agreements with large job boards, how many of your recruiters actually use them on a regular basis?  Many companies have saved money by cutting back on licenses!
  • David Lord had some interesting statistics on retained executive search firms. 
    • The submitted candidate to hire ratio for retained search firms was 6.5 to 1 in 07 and 5.2 to 1 in 08.  Is this more efficient than your internal team?
    • 4 out of 10 retained executive searches fail!  WOW!   
  • While most executives see recruiting as “essential”, do they really perceive it to be strategic to their organization? One way to shift their thoughts is to answer the question, “How does recruiting solve corporate problems?”
  • Here’s an idea – Create an annual report for your 2009 recruitment activity/ performance. Present the report to CXX level.
  • To truly create an effective Talent Relationship Program, you need to get hiring managers involved with the ‘relationship management’ activity.
  • If your sourcing team does an effective job of identifying/sourcing quality talent for key job families over time, your sourcing team will spend less time “identifying” talent and more time developing relationships with the talent found!   
  • Create questions to ask your hiring managers:
    • What positions are most critical for changing the market value of our company?
    • What positions are less critical and really only need good people? 

Posted in Bradley Savoy, Changing Role of the Recruiter, David Szary, Elite Recruiters, Just-In-Time hiring, LEAN recruitment, Lean Human Capital, Recruiter Academy, Recruiter Boot Camp, Recruiter Sales, Recruiter Top Gun, Recruiter Training, Relationship Recruiter, Social Media, Sourcing, Strategic Business Partner, Talent Aquisition, Transactional Recruiter, Uncategorized | No Comments »

52 reasons why someone should join your organization!

Wednesday, October 21st, 2009

Regardless of the economic conditions, top talent is always in demand, difficult to find and even tougher to hire!

Critical to your success is developing – - and articulating – - a positive brand regarding your company, the culture, and the career opportunities that exist within your organization.

We recently did a pretty cool exercise with a company that resulted in some awesome marketing material and recruitment collateral.

At a recent HR/recruiter meeting, we posed the following questions to the entire staff:

  • What truly are your candidates’ motives?
    • Why would they leave their current organization and join yours?
    • Why would they select your organization versus your competitor’s?
    • What is important to the candidate in accepting a position with a new company?

Then we asked them to articulate 52 reasons why someone would want to join their organization versus the competition

Now when we started the exercise, we started getting the same canned marketing clichés that EVERYONE uses:

  • We have a dynamic culture.
  • We have excellent benefits.
  • Our employees are #1.
  • Blah, Blah, Blah….

So I encouraged the team to develop articulate, granular statements that would convey flashy adjectives like “great”, “excellent”, “flexible”, etc. without using the same words everyone else uses. Instead of saying, “We have excellent benefits”, explain or quantify why they are excellent.

Phrases started to come out like:

Great Benefits

  1. Cutting edge, innovative healthcare program
  2. 100% preventative healthcare coverage
  3. Health Savings Account; Triple Tax Savings!
  4. 50% match on 401k/retirement plan up to 6%
  5. Healthcare coverage as low as $1.00/week!

In the end, we were able to craft 52 reasons why to join this company under the following categories (note – this is a manufacturing company):

  • Company Stability
  • Career Path
  • Great Benefits
  • Ongoing Education
  • Work Schedules
  • Trivia
  • Innovation
  • Face behind the Face
  • Global Expansion
  • Safety 1st
  • XYZ family

 
So did you figure out why we challenged the team to come up with 52 reasons why a candidate would join their company? We ended up creating a customized playing card deck with these statements on each card.

Talk about a cool branding tool. This organization currently uses them at a job fairs, gives them to employees, etc.

The response has been amazing. Many fellow “job fair” recruiters have asked how to get their hands on such a customized branding tool that candidates will use (especially college grads).

Employees have commented, “I didn’t know all these things about our company!”

This organization has gone even farther with these statements to hang them in hallways, cafeterias, etc.

The statements have become great reminders about the company they work for and the great things it has to offer.

If you are interested in obtaining more information on performing this worthwhile exercise and/or examples of these playing cards – - please contact me!

Posted in Bradley Savoy, David, David Szary, Elite Recruiters, LEAN recruitment, Lean Human Capital, Recruiter, Recruiter Academy, Recruiter Boot Camp, Recruiter Sales, Talent Aquisition, Uncategorized | No Comments »

Are you a strategic recruitment business partner?

Wednesday, September 23rd, 2009

Last week David spoke about the “backlash” and he promised some examples of 10 fundamental “game changers” that Elite recruiters execute flawlessly 95% of the time. This post will be the first of those.

From leading staffing and HR functions as well as consulting with clients, I have learned the balance amongst recruiting and Hiring Managers is an age old problem. To ensure internal corporate recruiters are seen as more than administrative job fillers they must effectively manage the perceptions of hiring managers. Recruiters must be seen as strategic business partners!

Tips to becoming a strategic business partner!

In order to effectively understand the job, you must first understand the business. How do you do this effectively? Spend time with your hiring manager!!  Spending time with your hiring manager and focusing on the nuances of their business will allow you to relate better to the talent you are searching for and the job you are recruiting for. This time spent with the hiring manager can really impact their perception of you as a true strategic recruitment business partner.

Questions recruiters can ask the manager: 

  • Who is your external and internal competition for talent?
  • What are your key business initiatives for the next quarter, the next year?
  • What are the critical skills and competencies you require in your workforce to meet and exceed your business objectives?
  • Who are your top performers?
  • What characteristics do they have?
  • What characteristics exist in those employees who are less successful?
  • What are the top 3 aspects that are critical for success in each job that I should be looking for?
  • What is your work style?
  • How do you define the culture of your department?

Just by asking these simple questions, recruiters begin to develop a collaborative partnership, earn the respect of their hiring managers as well as demonstrate the desire to not just fill orders, but to build the business.

Critical Steps to further strengthen the relationship between the recruiter and hiring manager:

  • Setting Service level agreements (SLAs): Setting SLAs will help the hiring manager develop an understanding of the recruiting process and their defined role within that process. This process will act as an opportunity to define how the process will work. A SLA is also critical to managing expectations especially with new hiring managers. This meeting can cover everything from timelines, who are key interviewers, and how the day-to-day interactions will occur. If you are interested in an example, please contact me.
  • Defining the position description: Recruiters need to drive the hiring manager to ensure they are not working on “weak job descriptions.” The job description is critical. It not only helps sell the position but also ensures that the recruiter delivers the right candidate. The recruiter is only as good at filling the position as the information they are provided during the intake session qualifying a new position. With that said, for each new job that is created, have a meeting to discuss it in depth. When we conduct our training programs, we teach our students to use a Hiring Manager Consultation/Intake form. If you would like an example of a well-structured Intake Session, please contact me.
  • In addition,we recommend that you have quarterly business review meetings with your hiring managers to discuss:
    • Key business objectives for the upcoming quarter/year
    • Future hiring needs based on business growth, turnover, and succession planning
    • Performance of the recruitment function using key performance indicators (KPI’s) for quality, delivery, and cost
    • Process Improvement initiatives/recommendations

Implementation of these simple practices will ensure that the recruiters have done their best to further understand the job and built a more solid foundation of partnership with their hiring managers. 

We have created a Strategic Partner Competency survey to help assess if you truly have a “seat at the table”. Feel free to take the survey.

If you would like your entire team to take it contact me and we will set up a personal link so you can evaluate the results.

Posted in Bradley Savoy, David Szary, LEAN recruitment, Recruiter, Recruiter Boot Camp, Recruiter Sales, Recruiter Training, Recruiting Buzz, Relationship Recruiter, Sourcing, Strategic Business Partner, Talent Aquisition | No Comments »

"When are you available" versus "what do you think about this candidate"!

Wednesday, January 21st, 2009

Probably the single most inefficient step in most recruitment processes is when the recruiters submit candidates to hiring managers for consideration.

Does this sound like your organizations process or any you have worked for?

  • Requisition gets approved

  • Recruiter does intake session with hiring manager to qualify the need

  • Position is posted internally/externally

  • Recruiter sources candidates if necessary

  • Recruiter Pre-screens candidates

  • Recruiter send qualified slate of candidates to hiring manager for review

  • Hiring manager decides which candidates they want to interview

  • Recruiter coordinates interview…

Why do we submit candidates for consideration?? …

Let’s think about this logically:

  • If we are the experts in recruiting

  • And if we defined the position thoroughly during the intake session

  • And if we sourced/pre-screened a candidate we feel are qualified to interview for the position

Then why would we submit the candidate to the hiring manager and ask them what they think?

Shouldn’t we just set up an interview between the candidate and the hiring manager?

Think of all the wasted time associated with this step in the hiring process:

  • Waiting for the hiring manager to review candidate(s) credentials.

  • Field calls from candidates asking for status.

  • Having to source more candidates because the hiring manager nixed good candidates because they didn’t like something on their resume.

If we perform the first three steps in the recruitment process (intake session, sourcing, pre-screen) correctly and if our hiring managers see us as the expert in recruitment, there is no logical reason for hiring managers to review resumes prior to interviewing the candidate.

When a good candidate is identified and pre-screened, you should contact them and say “when are you available to meet ______? Better yet, if they use a calendar tool like Outlook . . . just go ahead and put the interview on their schedule!

End of story.

Now of course there are sometimes exceptions (new recruiter, new position you have never recruited for, new hiring manager). But for most situations, you can completely remove this step in the process!

If this is your current recruitment process, I would change it immediately!

With that said, recognize it might take some managers a little while to buy into the new process. But by educating them about the time they will save (reviewing resumes, coordinating schedules, etc.), you should be able to convert over to the new process relatively easily.

If they strongly resist this change, it is probably because:

  • They have had bad experiences in the past with recruiters that didn’t perform the Intake session, sourcing, pre-screen well. They received resumes of unqualified candidates for review.


    •

  • And/or they don’t see you as the expert in the recruitment process.

Stop asking “what do you think about this candidate?” rather . . . “when are you available to interview”!

Posted in Candidate types, David Szary, Recruiter, Recruiter Academy, Recruiter Boot Camp, Recruiter Sales, Recruiter Top Gun, Recruiter Training, Sourcing, Talent Aquisition | No Comments »

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