LEAN, Just-in-Time Recruiting!



Archive for the ‘Recruiter Training’ Category

Time, Tenure and Trust

Wednesday, August 4th, 2010

We have recently published our first annual Healthcare Recruitment Benchmark study. A core piece of the study was measuring/benchmarking key process efficiency metrics of the staffing supply chain.

Through this initiative, we found the average Route to Hire Efficiency Metric to be 6.7 to 1.

That is, it takes 6.7 candidates routed to the hiring manager to achieve 1 hire.  While this actually is pretty darn efficient compared to studies we have done in other industries, Best in Class organizations (representing the average of the top 25%) Route to Hire Efficiency was 2.48 to 1! 

Basically, the Elite, efficient organizations required half as many candidates (routed) to get 1 hire! 

Or course there are/were many things they did differently to develop a Lean, efficient staffing process, but something all systems had in common was this concept of Time, Tenure and Trust.

  1. Time – All Elite organizations spend a considerable amount of time on:
    • The intake session with the hiring manager. They made sure they clearly understood the need, how to market the opportunity; define clear service levels for service, etc.
    • The pre-screen process. Whether they used an automated assessment tool and/or some combination of phone interview, they spent enough time with the candidate to ensure they were someone that was worthy of consideration and should be interviewed by the hiring manager.
    • Discussing candidates with managers and proactively setting interviews.

While all these steps might seem obvious to some experienced recruiters, many recruiters/organizations still struggle to INVEST the time required in these three steps.  The usual results include routing too many candidates to managers that they in return reject to be interviewed/considered.   This is clearly evident in that the average Route to Hiring Manager efficiency was 43% while the Elite organizations efficiency was 80%!

  1. Tenure – Most Elite firms agreed that they had many ‘tenured’ recruiters on staff that had built rapport with their hiring managers, taken the time to understand the business unit they supported, etc.  All firms agreed that you can overcome short tenure by investing the time in the three steps above.
  2. Trust – Elite recruiters have the trust of the hiring managers and they respect them as staffing consultants. 
    • They interview the candidates the recruiters send rather than scrutinize!
    • They ask for their opinion when deciding on making an offer (or not).
    • They respect their input on compensation discussions.

While I don’t want to over simplify how the Elite organizations have become hyper efficient, I don’t want to lose the forest through the trees either!  Time invested up front can quickly turn a non-tenured recruiter into a staffing consultant that garners a ton of TRUST FROM their hiring managers. 

Some food for thought on a Wednesday!

PS – If you are a healthcare organization that wants more information on our Healthcare Recruitment Benchmark Study, please contact us!

Time to Fill – Are You Managing A Key Metric You Are Measured On?

Wednesday, July 14th, 2010

We are excited that we had over 50 participants in our inaugural Healthcare Recruitment Benchmark Study .  We had the pleasure of presenting our initial findings at the National Association of Healthcare Recruiters Annual Image Conference in Las Vegas last week.  The conference, as always, was Five Star!  And we were overwhelmed (and humbled) with the interest in our Lean, JIT recruitment principles and our actual study.

One metrics that surprised us (especially in our flat economy) was the percentage of positions that had been open over 60 days. 

While the overall average Time to Fill (TTF) was trending around 46 days (which is good compared to years past and benchmark data from sources like Saratoga.org), 38% of the participants current open positions were trending over 60 days.

Further analysis provided some conclusions:

  1. Recruitment teams are pretty good at filling what we call Business as Usual Req’s (BAUs) with internal or active candidates that apply to postings, especially since most are rewarded (and measured) on how many positions they fill.  While we didn’t track this particular data element/segment in the study, our qualitative analysis indicates that the average TTF for these positions is 20-30 days.  
  2. Most organizations continue to struggle with filling difficult/critical to fill positions (CTF).  These positions are still trending at 60, 90 days + TTF.

So while on the surface, most organizations feel pretty good about their overall TTF metric, under the surface managers are still concerned about their recruitment teams’ ability to fill CTF positions. Even more important, the inability to fill these positions JIT is often costing organizations millions of dollars (Cost of Vacancy).   

We believe the three primary reasons that 38% of the positions are trending over 60 days are as follows:

  1. Not managing/monitoring your over sixty days report:  It is very easy for a recruiter carrying 25, 30, 50 req’s to forget what their top priorities are, which positions have been open over 60 days, etc.  It you do not stay on top of your openings (and if managers aren’t pounding down your door, positions can creep past this milestone very fast.
  2. Recruiters either don’t have the time to source for quality candidates or . . . are NOT carving out time.
  3. Recruiters don’t have the skills/competencies (or both) to find high quality talent for their CTF positions.

Some solutions to reducing the percentage of positions trending over 60 days old:

  1. On a weekly basis, have a team meeting to specifically discuss positions trending over 60 days.  Position on hold? Close it.  Candidates to disposition and get over to manager? Do it. One of our clients has recently implemented a Monday morning “huddle” to specifically discuss positions trending over 60 days.  By making it a priority, they have cut these down from 25% to 13%!  
  2. The “time” issue is a little more problematic.  It takes relatively no time to “source/pre-qualify” an active, internal or referral candidate.  Literally, this process is a few minutes. On the other hand, it might take hours to source and pre-qualify one passive/top talent candidate.  Most organizations do not factor this when developing recruitment resource plans!  They don’t dissect which positions are BAU’s, which are CTF and . . . how much sourcing time needs to be dedicated to filling these positions.  With our staffing optimization model, we take that into consideration when identifying the number of resources needed to manage the corresponding hiring needs.  You should investigate this when developing your resource plans.  
  3. The 3rd reason is probably the easiest to fix.  Assuming the recruiter has the competencies of an ‘Elite’ recruiter , they probably can be taught the skills to source top talent.  At the very least, you could assign sourcing activities to those in your organization that enjoy and are good at sourcing or outsource part of the sourcing activities, such as name generation to allow your recruiters more time to cultivate relationships (and ultimately recruit) passive candidates.

If your organization measures you on TTF, I would ensure that you are deploying best practices to manage it!

Any questions, please contact me!

LinkedIn + Persistence + Phone + Respect = Success – Don’t stop until they say, “NO!” – A TRUE STORY

Friday, June 18th, 2010

My colleague (Kristine) recently received an executive level, ‘niche skill-set’ search opportunity from one of her clients/hiring managers.  As many savvy recruiters do these days, she developed a targeted sourcing strategy and:

  • Identified all competitor companies and companies that employed people with the skill set she was looking for.
  • Then defined all the different titles that this person would/could be called within these target companies.
  • She then started to seek potential candidates and individuals she could network with in this market (the client didn’t want to relo if possible) via LinkedIn. 

Armed with this intel (and a compelling Value Proposition Statement/Attention Grabber) about this opportunity, she made contact (via Inmail or directly via business/personal email) with all the potential applicants/networking professionals. 

While this is a very common practice among thousands of recruiters, her subsequent actions are often not.

  1. She sent two to three electronic messages out to each and every candidate.  While her response rate was good, she didn’t receive feedback from many and most importantly . . . she did not connect with the A+ talent her client demanded and deserves.
  2. She didn’t give up. While most recruiters would give up on these “prospects” in search of others, she identified phone contact information (this is part of her normal process) for all candidates that had not yet responded to her Inmails/emails and started an out bound telemarketing campaign. 

Covering all bases and having resilience:

She caught one individual around 7:30 am (knowing she was a manager, she called before meetings started – - usually around 8).  Her brief discussion that morning led to a subsequent discussion that led to . . . . an interview, offer and hire for a critical to fill position with interface with the COO, CMO and CEO of a Fortune 500 company!

One day after the candidate (now new hire) accepted the offer, she sent the most wonderful email to Kristine.

“Kristine, I can’t thank you enough for being persistent and making contact with me.  Honestly, while I was intrigued by your emails, I probably wouldn’t have called you back simply because I get so busy during the day with work, life events, etc..  Your persistence has allowed me to find an unbelievable opportunity for me and my family.  I am grateful for your efforts!”

WOW! 

Morale of Story:

  • Don’t assume that no response means they don’t want to talk, won’t help you network, etc.  Remember they are as busy as you! (Are there calls or emails that you have NOT responded to because they are not urgent or of top priority?)
  • Emails, texting, social media tools, etc are awesome and a quick way to reach out to a targeted group of people quickly.  But don’t fall into the trap of ONLY communicating via this method!  A targeted sourcing strategy including emails, texts, and PHONE CALLS is the key to successfully recruiting passive candidates.
  • Your compelling message, your tonality when calling, and the time you actually call are . . . all key ingredients to successfully engaging top talent.
  • Don’t stop until they say – “No, not interested and . . . can’t help with networking” (objection handling on this topic is for another day!)

While I am sure all of you have heard this before and/or follow a similar strategy as a matter of practice . . . I thought this was a wonderful story to share to ensure you are practicing it NOW!

In this age of electronic communication, I think it is easy for even the savviest recruiters to fall into the trap of “email & pray” on occasion! :)

‘Elite’ Recruiter Assessment Results!

Wednesday, June 2nd, 2010

Thanks to all those folks that participated in our ‘Elite’ Recruiter self assessment!  We have just reached the 1500 participants mark! 

For those of you who have not participated, please do so.

For those that have participated, you can check out the results to date.

After reviewing the results, one skill/attribute score that caught my eye was:  

  • Acts as a trusted advisor to a candidate and articulates the career opportunity with your organization when negotiating salary offers.
    • To date, folks have rated themselves a 2.97 (out of 5). 

Over the years, I have written many blog posts on this topic including:

Don’t forget the reason we talked in the first place

What every recruiter can learn from spaghetti sauce

I know you were not looking, but you listened

52 reasons why someone should join your organization

So as you connect with candidates this week, I want you to reflect and make sure you are able to identify 2-4 non-monetary “motives” for which a candidate would leave their current position. 

If you haven’t had this conversation with them, there is a high probability that if/when you make an offer they will do one of the following:

  1. Take a competing offer from a firm that does know their motives and can articulate how their company can meet them.
  2. Stay where they are. Since it is easier to stay put than venture to new, unknown challenges.
  3. Walk away simply because you don’t have enough “ammo” to “close the deal”.
  4. Lure you into negotiating ‘monetary’ motives like salary, bonuses, vacation, etc.  All the things you DON’T want to negotiate!

Remember, once you decide you like a candidate, it’s your job to help them understand how this move will benefit their career long term based on what they’ve told you about their career goals and aspirations. Not only do candidates have to sell themselves on the idea that your job could be a good move for their career; they also have to “sell” it to family and friends. The more you can do to help the candidate see how this position fits in with their career aspirations, the easier it becomes for the candidate to do the same.

Some food for thought after a long memorial day weekend!

I hope you have a perfect day!   

___________________________________________________________________

In a recent post, “You know you are an Elite Recruiter if . . . .”, we shared some attributes we believe Elite recruiters possess.  We thought we would share other folks thoughts on this topic! If you have others – - please share

  • Your clients take you with them from company to company when they advance their own careers!Patti Yaritz
  • You know that you are an elite recruiter if former candidates/new hires seek out your advice unsolicited and without your follow-up. Some of the most rewarding pat-on-the-back compliments I have ever received have come from new hires contacting me after I have left a company. – Thomas Bolt
  • You are included on emails from the SVP of HR to members of the internal recruiting team with comments like…”Team, let’s make this happen”. – Sandra McCartt   
  • An elite recruiter is willing to share his/her knowledge with junior recruiters and is willing to mentor them to success. – Chuck Clevenger
  • An Elite recruiter gives back to the community by volunteering to freely help people in their job searches. An elite recruiter is known for his/her pro bono work.  – Chuck Clevenger
  • An elite recruiter has the ability to advise and influence HR and Hiring Managers in regards to job specifications and compensation based on their knowledge of the local/national marketplace and talent pool – Dan Helpka
  • Candidates you once turned down, turn up 1 & 2 years later, successfully compete for jobs they now can do having gained the knowledge, skills and experience you advised them to get. – Gerry Crispin
  • More students are graduating from local high schools inspired by your efforts and more of them are looking to aspire to a college degree. – Gerry Crispin
  • More college students are inspired to major in areas that will drive company performance, innovation and collaborative culture. – Gerry Crispin
  • Company alumns send you leads of high performing prospects who they believe will benefit your firm and grow in the bargain. – Gerry Crispin
  • You are a local pro-bono pay-it-forward support of time and advice to One-Stop employment centers, community organizations offering employment counseling and resource limited health care organizations is lifting the brand image of your entire community and increasingly attracting candidates who previously wouldn’t relocate. – Gerry Crispin
  • You are dedicated to assuring that their quality referrals and hires include diversity. You don’t have to be told by hiring management, “We want to see some diverse candidates in the mix.” You bring it and wow even those hiring teams who didn’t expect, didn’t want it, and didn’t ask for it. – Valentino Martinez
  • You help build an elite TEAM! – Julie Rehbein
  • The C-level in your company gives you a call when it wants to add “impact level” talent and believes you can find it. – Mat Apodaca

Leveraging the Power of Your Network

Thursday, May 20th, 2010

David released some of the initial results of our elite recruiter study a couple of weeks back . 

One of the areas that was ranked as an area for improvement was Leveraging Networks.  It just came up again the other day during an intriguing conversation with a client and I thought it was a topic that warrants further discussion.

We discussed that while 70% of people still find jobs through networking (according to Bureau of Labor), people spend less than 20% of their time “networking” to find a job. And if this is true, how much of a recruiter’s time should be spent developing relationships and networking to find quality candidates?

The point was well taken.   

To level set the discussion – The definition from our competency/skill model is as follows:

Leveraging Networks: Draws upon a wide range of professional and/or business relationships for help and support in achieving individual and organizational goals.

After I thought more about this topic, it’s not surprising that recruiters rank themselves low here.  Let’s face it.  It takes work to maintain an internal and external network that can assist you in performing your work more effectively.  This alone takes more time than most of us have in a day. 

So if you think this is an area for improvement for you, following are a few techniques to consider:

  • The Lost Art of Investigative Questioning – Of course you need to have a robust network to leverage it.  Most struggle to develop a network of professionals they can leverage for sourcing talent, etc. Using specific, probing questions with your Centers of Influence can exponentially improve your ability to build a strong network.
  • How Many Friends do you have  – If you don’t invest time in maintaining the relationships and helping out your “friends” in your network, don’t expect them to be responsive to your request!  Invest time in identifying how many true “friends” you have within your network and building upon this list over time.
  • Growing your friends network  – Check out this post to discuss some simple tactics to grow your friends network!  Some things to consider:
    • Prioritize the relationships – Focus your networking and energy on those that can help you with both your current and long-term problems.  For work-related problems, this might be a peer or someone who is a level above you.  For industry-related issues, this might be a peer at another company.  Whoever it is, block time to spend with that person consistently, and stay connected! 
    • Don’t waste your time on the wrong people - Stop spending energy on a relationship that’s not giving something back to you.  Don’t keep helping others out if you realize they really aren’t helping you.

While all these tactics will help you create and grow a powerful network, probably the single biggest deterrent from you having a robust, interactive network of friends is having the DISCIPLINE to carve out the time to develop it!

Building your network needs to become part of your daily/weekly routine.  I personally have developed the good habit of blocking off 30 minutes a day (I plan it into my Perfect Day Routine  to develop my network and hit all of my news, websites, and blogs for industry information.

I know.  This is easier said than done.  And by no means can I say I do this 5 days a week/52 weeks a year!

Some behavior modification tips/techniques to help you build this “good habit”:

  • Post a note on your screen – - Am I building my Friends Network today?
  • Have a list of your “friends” network. Set a goal each quarter to grow this list.  Make this goal “public” and post it in your office (i.e., – I will have 350 friends in my network by June 30, 2010. Review every month for growth. ).
  • Try to carve out 30 minutes of time when you are least likely to be interrupted.  First thing in morning before you leave your house for work? End of day? Lunch? Friday afternoon? 
  • Hold a contest with your fellow recruiters. Who can develop the most amount of new friends in the next 90 days?

With the instant access we have to millions of people, we often forget to develop lasting relationships that will and can benefit us in so many ways.  INVEST in your network and it will provide dividends along the way.

The Most Important Service Level Agreement

Wednesday, April 21st, 2010

Of the 1000 recruiters who have participated in our Elite Recruiter self assessment benchmark study, they rate themselves a 3.29 on the skill:

  • Sets Service Level Agreements with Hiring Managers to define roles/responsibilities and control the hiring process

Having talked to countless hiring managers, I am not surprised at this response. 

One of their biggest frustrations is not knowing what is going on with a particular search. They post a position, talk to their recruiter, and then . . . wait for candidates to come their way.

I thought I would share a post we published that received a ton of positive attention and discussion!

______________________________________________________________________________________________________ 

The Most Important Service Level Agreement

While many recruitment organizations have created Service Level Agreements that define the recruitment/hiring process and each parties’ (hiring manager and recruiter) responsibilities (NOTE- if you want a Best Practice example SLA document – please email us), many do not define and establish a “time to first submittal” SLA. This SLA is (what I believe to be the most important) the one we can control the most.

We call this SLA: Requisition Received to “First Submittal.”…. to read more please follow this link

Initial Results of our ‘Elite Recruiter’ Competency/Skills — Self Assessment

Thursday, April 8th, 2010

The response to our ‘Elite Recruiter’ Self Assessment has been great!  To date, over 600 folks have participated! 

If you have not participated yet, please do (see below).  Our goal is to have 2500 recruiters participate by July of this year! 

Some initial interesting findings ……

Recruiter Competencies:

High self-assessment rating (4.0 of 5.0):

  • Interpersonal Skills (4.21): Treats others with respect and dignity.  Promotes a productive culture by valuing individuals and their contributions.

We are not surprised; I think most recruiters feel they have good interpersonal skills. :o

Areas for improvement (3.5 or below):

  • Customer/Client Focus (3.49): Maintains unwavering focus on delighting the customer/client.
  • Leveraging Networks (3.44): Draws upon a wide range of professional and/or business relationships for help and support in achieving individual and organizational goals.
  • Staffing Lifecycle Management (3.24): Plans and successfully executes a recruiting, selection and hiring process that results in top talent for the organization.

These numbers are consistent to many of our clients’ Voice of the Customer surveys.  The clients (hiring managers, key stakeholders, etc.) still see these as areas of improvement as well, particularly Customer/Client Focus and Staffing Lifecycle Management.

Recruiter Skills:

High self-assessment rating (4.0 of 5.0):

  • Build relationships with peers, hiring managers and executives (4.09)
  • Remain upbeat, positive and energetic about opportunities with your organization(4.18)

Again, we are not surprised at these results. I think most recruiters believe they can build relationships and are upbeat, positive and energetic.  In a 360 evaluation, do others believe the same? :o )

Areas for improvement (3.5 or below):

  • Posses the ability to create a compelling value proposition statement(s) to engage and recruit passive, top talent for critical-to-fill positions (3.38)
  • Use technology to manage data, candidate relationships, etc. (3.33)
  • Set Service Level Agreements with Hiring Managers to define roles/responsibilities and control the hiring process. (3.29)
  • Provide timely constructive feedback to candidates not selected for hire after interview. (3.29) 

These numbers are again consistent with many of our clients’ Voice of the Customer survey results.  All four of these areas are critical to the success of a recruiter, BUT . . . often not areas that recruiters (or teams) focus on for improvement.  Too often, the focus is on ‘finding the passive candidate’ or lately – social networking and/or SEO – - rather than tactical skills that are critical to customer satisfaction!  I’m not saying these other areas don’t deserve our attention (passive candidates, Social media, etc.) but – - sometimes I believe we lose the forest through the trees and lose sight of what the customer wants! 

 If you are interested in the complete results of the self assessment surveys to date, you must:

  1. Participate in the assessment!
  2. Email us at info@leanhumancapital.comIn the subject line put:  Please send ‘Elite Recruiter’ results!

If you want your team to participate and have us tabulate your team’s results, please email us at info@leanhumancapital.com!

Have a Perfect Day!

 

Competency/Skills of an Elite Recruiter – Healthcare

Competency/Skills of an Elite Recruiter – Financial Services

Competency/Skills of an Elite Recruiter – Retail

Competency/Skills of an Elite Recruiter – Technology

Competency/Skills of an Elite Recruiter – Third Party

Competency/Skills of an Elite Recruiter – Manufacturing/Engineering

Competency/Skills of an Elite Recruiter – Other

The “Elite” Employer Brand

Thursday, April 1st, 2010

A couple of weeks ago I teed up this concept of an employer brand .  Here are some key areas to consider when measuring your employer brand.

First, you must measure it.  You can’t manage what you can’t measure, and you can’t improve what you can’t measure.  If an organization wants to maintain and consistently improve on the performance of its employer brand it must have a meaningful analytical philosophy that seeks to apply a quantitative and objective view to its brand.  Without this, there can be no analysis and comparison for improvement. 

Source effectivenessThe lifecycle of your employer brand begins with the first contact, which is typically an organization’s careers web site and subsequent sourcing stage.  At this stage an organization should measure the effectiveness of the methods they have relied upon to attract candidates.  This can allow the organization to view the most effective sources of attraction and consistently return to those sources based on the ROI achieved.  We capture this in our current benchmarking study and what we find is people may be measuring it but they’re not taking action.   If they see overspending in a certain area, they don’t adjust their spend in time and often wait until the year has passed. What should take place is that there should be an immediate shifting of the spend to the most effective sources as quickly as possible.

The recruiting process – This is a series of measurements at each stage in the life-cycle of the candidate’s experience during the entire recruiting process.  The recruiting process is one of the most critical aspects in making the decision to join an organization, and often the most overlooked.  An organization should measure the effectiveness of every single step a candidate attains in the recruiting process.  Each touch point the candidate makes with your organization should be considered beginning with the online application, assessment, interviews, the offer, and orientation.  If there is a negative impression that occurs during the initial online application stage of the recruiting process, then there may be a dramatic decrease in the candidate pool.  In the initial discussion with a candidate, another negative impression may cause a candidate to withdraw from the process, and tell others about their negative experiences.  Negative impressions at any stage of the recruiting process can dramatically reduce the candidate pool, and may provide fuel to create a significant gap for an organization that must meet their hiring needs. 

Recruiter Effectiveness – In our elite recruiter benchmarking study  we’re taking a groundbreaking look at the competencies and skills of elite recruiters.  What we’ve found is that effective recruiters engage candidates with the promise of the brand experience (EVP) and continually deliver on the promise.  The elite recruiters even check in with their hires to make sure promises are being kept, and the expectations delivered when someone was hired match the reality of their experience. 

Fit – How a candidate perceives their fit within your organization, the culture, and the position you are offering are critical elements in the messaging of your employer brand.  Organizations should measure the effectiveness of the messaging in all elements of the employment brand through various media channels.  These channels could be print or interactive media marketing and can also extend to the communication with the candidates recruited and interviewed by your company.  Analyze the effectiveness of the messaging communicated about the culture within your company to improve the long term impact that fit can have on the attraction of your needed talent.

So the key takeaways here are that the brand is pervasive, and all encompassing across someone’s life-cycle of experiences with your company.  It must be measured through the sourcing, recruiting process, and fit of a candidate and then through the employee with your company.  Finally, you as the recruiter, play a critical role in the portrayal of the brand promise, and should act as an ambassador to ensure its delivered!

Good To Elite

Wednesday, February 24th, 2010

For those folks that know us, we are passionate about the pursuit of being “Elite” recruiters.  Over the years, we have written about it on numerous occasions. 

 Some posts that have received chatter include:

Success Attributes of World-Class Recruiters

The Changing Role of the Recruiter

On March 10th, we will be facilitating a webinar with ERE entitled “Going from Good to Elite – Becoming an Elite Recruiter”.  In preparation for this event, I have been collaborating with colleagues in the industry discussing this topic and getting their opinions on: 

  • Skills/competencies of Elite Recruiters
  • What Elite Recruiters do that average recruiters don’t.
  • How to go from average or good to elite.

If you have thoughts/opinions on this topic, I would love your input. Just drop me a note (email)! 

Over the last year we have been working on a competency/skill model for recruiters.

If you are interested in taking a self-assessment, just click on the links below!

Recruiter Skills Assessment

Staffing Competency Assessment

I hope you all can join us for the webinar on the 10th

Just as important, I would love your input on this topic!

Candidate Care in a Down Economy

Wednesday, February 17th, 2010

Last year we hosted a webinar on the “Changing Role of the Recruiter”.  We posted some of the highlights of the discussion on our site.  

Looking back, many of the “predictions” we shared have proven to be true! Unfortunately, one in particular doesn’t seem to be losing momentum and continues to affect millions of people and thousands of organizations.

Prediction:  “With requisition loads down, recruiters will be asked to do “more with less” while the number of applicants per position will increase dramatically.”

In the midst of collecting data from numerous organizations for our benchmark study, it is still not uncommon to find applicant-to-hire ratios of 40, 50, and even 100 to 1! With economists predicting a slow “job recovery”, we probably won’t see this trend decrease over the next 12-18 months.

We usually equate high applicant-to-hire ratios with “wasted time” spent weeding through and screening out unqualified candidates.  After all, one of the “Seven Deadly Sins of waste in Recruiting” is Overproduction.

Unfortunately, the flip side to this coin presents another challenging dilemma – developing and deploying an excellent Candidate Experience. 

A few weeks ago I spoke to an audience of unemployed executives in Charlotte.  Their number one gripe about us as recruiters?

“They never follow up. I don’t know where I stand in the process, or how long it will take.”

Of course this isn’t the first time I have heard this and I am sure it’s not the first time you have either. 

The obvious reasons we should provide an excellent candidate experience have been well documented:

  • The negative impact a poor candidate experience has on your organization’s brand can be harmful. Every candidate who does not receive feedback or a “red carpet” experience can create a viral impact of a negative perception of your organization.  With social media and the advent of sites like JobVent, Glassdoor and Vault, candidates have a greater lens of choice in their employers.  
  • For B-to-C organizations, these companies can choose where they shop, where they do their banking, what healthcare facility or restaurant they visit, etc.  The revenue loss associated with a poor candidate experience can be catastrophic.

If those two reasons are not compelling enough to stress the importance of an excellent candidate experience, let’s look at a few others:

  • Every “unqualified candidate” is someone’s brother, mother, close friend or relative.  I am sure we all know of loved ones close to us that are out of work (heck, it might be you).  You know the stress and anxiety it can bring.  If you think of each and every candidate as your brother, mother, close friend or relative, I think it provides a different perspective to the importance of an excellent experience.
  • These “unqualified” candidates for this position might be “qualified candidates” for future positions.  A bad experience today will impact their interest later.
  • “Unqualified, active candidates” talk to “highly qualified passive candidates”.  If you believe the old adage – “Poor customer experience is shared with 8 people, a positive one with 2” – - a poor candidate experience might ruin your chance to engage top talent for your critical to fill positions in the future!

I know that developing strategies to provide an excellent candidate experience is easier said than done, especially with limited time, budgets, etc.

Some easy, quick, cost effective ideas to improve the candidate experience even just 10% are as follows:

  • Have a “follow up” policy.  Whether it’s automated through your ATS or a generic email, thank candidates for applying and tell them the next steps in the process.
  • Post a guideline of your staffing process on your career site.  This can be general in nature and give the approximate timing of each step in the process, but it will at least give candidates an idea of what the steps are and what will happen next.
  • Audit your candidate experience.  They are your primary customers, so allow them to have a voice in shaping the experience of others.  You will thank them for it! 

If you’d like to see some examples of The Candidate Audit or other examples, contact me at bsavoy@leanhumancapital.com