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Archive for the ‘Relationship Recruiter’ Category

No one wants to hire your “runner up” – - let alone your 3rd place candidate!

Wednesday, June 24th, 2009

While talking “shop” on a recent visit with Sylvia James (Manager of Talent Acquisition at Spectrum Health), she had some excellent, practical advice that I thought would be worthwhile to share!

We were discussing how often hiring managers request more “candidates to review” (even after we have given them a quality slate of 2-3) and the negative impact that has on process efficiency and time management.

On the surface, there almost seems to be distrust on behalf of the hiring manager that:

  • The candidates submitted for consideration are NOT all high quality and worthy of being hired.
  • That we haven’t found the best candidates possible.

In addition, often times the hiring manager asks us to “rate” the candidates (1st , 2nd , 3rd ) for them.

When put in this situation, it is very difficult to guide the hiring manager into a quality decision without spending wasted hours trying to find the elusive “perfect candidate” that doesn’t exist and/or isn’t better than the two to three you have already provided them!

So what can you do?

First and foremost, managing this situation starts with the intake session you have with the manager when qualifying the position (check out our resources section for more information on this subject!).

But let’s assume you have done a quality intake session and the hiring manager still behaves like outlined above (probably because of past experiences with recruiters that have not managed the process correctly :) )?

That is were Sylvia’s common sense advice really hit home with me!

  • First and foremost, don’t fall into the trap of rating your candidates: If they ask you to rate them simply state – - “I wouldn’t bring candidates to you that I didn’t think were worthy of getting hired! I like all three of them and think they all merit your attention. I would rather have you interview them and then afterward, we can discuss the candidates skill sets as they relate to the position.”

When you take this approach, if the first candidate they interview is not the right fit, you can immediately focus on the other two candidates. If you fall into the trap of “rating” them, you will often get this response. “If Joe was your first choice, let’s hold on the other two while you spend time looking for more #1 candidates.” At this point, it is very difficult to get their attention on your 2nd or 3rd choice! Who wants to hire the “runner up”?

  • Make sure they know all the work that went into getting them these candidates: If managers understand all the work that goes into providing a slate of candidates, they would know that we exhaust many options and ONLY bring them candidates worthy of being hired. From the very first conversation (intake session), keep the manager informed of what you did to find the candidates you presented. This usually puts them at ease regarding the question “Is there anyone else out there that is better ?. . . “

  • Cost benefit of continuing to search for a better candidate: If the manager wants to “see more candidates”, make sure they know the ramifications of that decision. The reality is (as we all know) that if I continue to search for someone “better”, we are at risk of losing the 2nd or 3rd person to our competition. A good rebuttal. “Sue – we could put these two candidates on hold and continue to look for others but there is a high probability that we won’t find anyone better and . . . both the candidates take other positions and/or are no longer interested. I would hate to be out another 2 weeks with ZERO candidates and little options”.

No one wants to hire your 2nd or 3rd option. Manage the process from the beginning with a good intake session and ‘train’ your managers to understand that you only bring candidates to them that are worthy of being hired!

Friends, The Archive feature and turning Lemons into Lemonade!

Tuesday, June 9th, 2009
I recently wrote a blog post titled – “How many friends do you have?”. In this piece, I defined a “friend” and discussed the importance of building your network of friends!

Well . . . I would like to do just that!

I would like to add individuals to my ‘friends’ network that I can exchange relevant, insightful information, network, etc. Since LinkedIn makes it easy for us – - I figured we could ‘connect’ using their useful platform. So if you are interested, please link in with me!

On the subject of LinkedIn, at the
Kennedy Conference Sourcing Summit, Shally Steckerl shared something I didn’t know. He said that when you receive a Linedin invitation, if you do not want to include them in your network and click “Do not know”, this counts against that person. If that person gets too many “do not know’s”, they go into LinkedIn ‘jail’ where they suspend your privileges. I didn’t know this! While I sometimes do receive invitations from people that don’t seem to be a good fit for my network, I don’t want to cause them any harm. So what Shally shared was that if you run into that situation, just hit Archive (versus – Do not know) and it will not count against that person.

Lastly – - my partner Karen Antrim has some good information I thought I would share regarding how to turn bad information into good data (see below).

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Using Bad Info to get Good Info – Turning Lemons into Lemonade

As a dedicated sourcing specialist responsible for providing lists of potential candidates, including the candidate’s name, title, company name, phone number, and e-mail, I know the best way to gain good information is by calling into the company. While the Internet is a great source for both passive and active candidates, we all know that data is often out of date. Below is an example of how to use what could be considered bad data to obtain good information and even squeeze more valuable information out of the conversation for your recruiting process.

An example of not conducting the call properly:

“Hi, is Dan Brown still the Director of Purchasing?”
“No.”
“Oh, who is your Director of Purchasing?”
“Bonnie Hunt.”
“OK, thank you.”
“You’re welcome. Good-bye.”

You accomplished your goal. You got the proper name for the Director of Purchasing. However, there is a wealth of information left uncovered. Let’s try again:

“Hi, is Dan Brown still the Director of Purchasing?”
“No.”
“Oh, who is your Director of Purchasing?”
“Bonnie Hunt.”
“OK, thanks. Well that would make sense why his email bounced back. Can you confirm Bonnie’s e-mail for me?”
“Sure, it’s bonnie.hunt@company.com.”
“Thanks. And where did Dan go?”
“He’s in our California office as VP Strategic Sourcing now.”
“Good for him! What is his new phone number, and does he have a new email?”
“It’s 123.456.5678 and his email should be the same.”
“And that is dan.brown@company.com, right?” (You surmise the string based on what she told you about Bonnie’s email string).
“That’s correct.”
“Great, thanks!”

There is still more information you could get from this conversation depending on what you are looking for. You could continue to ask if Bonnie now reports to Dan, how many people report to Dan, whether they are located around the country, etc. Once you’ve started building a rapport with the person on the phone, keep chatting and learning more.

“So Bonnie now reports to Dan?”
“Yes”
“And are there other purchasing people at this location who also report to Dan or do they report to Bonnie now?”
“There is one other Director of Purchasing who reports to Dan from this location. Then the rest of the supply staff are split between Bonnie and John.”
“Oh. John who?”
“John Williams, why do you ask?”
“I was just wondering if it was a different then the John we might have known. Well, thanks for the updated information. Have a great day.”

If they ask “Who is calling?” or “What is the nature of your call?” chances are they will ask this at the beginning of the conversation when you ask to confirm the email. In my case, I am trying to obtain an e-mail address for either my boss or one of the recruiters, so I respond “My boss was trying to get an email to him and I’m just confirming the address for him.”

Remember, the receptionist is there to help outside callers get to the right person, so if they question you, it’s simply so that they can better serve your needs. Be matter of fact and clearly state what you need.

So even if you have bad information, just keep talking and turn it into good information!

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About Karen Antrim: Karen is the Recruitment Research Director for The RIO Group. Leveraging her over 20 years in business management, sales and technology, Karen has become an industry expert on developing sourcing strategies to identify qualified, passive talent utilizing cutting edge internet tactics including Boolean search logic, Web 2.0 technologies, etc. in addition to the most tried and proven tool . . . the phone!

Previous to joining Recruiter Academy/RIO Group, Karen was Director of Support Services for Thomson/Creative Solutions.

How many “friends” do you have?

Tuesday, May 19th, 2009

In my blog post last week, we talked about the differences between transactional recruiters and relationship recruiters.

Among the many characteristics defined, I mentioned that relationship recruiters invest time in developing relationships with professionals within the industry/skill set they recruit for and have a lot of “friends”.

So how many “friends” do you have?

Well – before you answer that question, I want to define what I believe a “friend” is in the context of this discussion . . .

A friend

  • Will call you back within 24-48 hours after you contact them (if they are not traveling, etc.).
  • Is a professional within the industry/skill set for which you recruit.
  • Will unconditionally allow you access to people within their network.
  • Will unconditionally provide you with information and competitive intelligence that can help you recruit top talent for your organization.
  • Provides you with names and contact information of professionals that they used to work with at former companies.
  • Allows you access to their network on Linkedin. They will either contact folks on your behalf and/or allow you to contact them using their name as the referral source.
  • Provides you with attendee lists from conferences they attend.
  • Provides you access to the alumni network from their schools.

While most recruiters are building up their “professional networks” on Linkedin, Facebook, and Twitter, etc., how many true friends do you really have from this activity?

Do you invest the time required to build long lasting relationships that can create a network of “friends” that become an invaluable source of candidates, competitive intelligence, etc.?

The reality is this – If you spent time building relationships and creating a huge network of friends, you would not have to spend as much time “cold” sourcing. Your network of friends would provide you with ample people to either recruit or network with to find top talent for your organization!

So how many “friends” do you have?

If you haven’t already done this, I recommend that you create a list (in your ATS, Outlook, Exel, etc.) of all the friends that you have. I would categorize them by the various industries/job categories you recruit.

Every three months, I would make a plan of action to “grow” your friends list. I would dedicate time each week/month (ideally – - say 2 hours a week) to build relationships to grow this list.

Developing a list of friends is not a hard thing to do, but you do have to invest time to the activity.

Trust me – - the rewards are worth it!

Are You a Transactional or a Relationship Recruiter?

Wednesday, May 13th, 2009

In preparation for a conference speaking engagement last week on sourcing best practices, it became apparent (in my mind!) that there are distinctly two different type of recruiters:

1. Transactional Recruiters
2. Relationship Recruiters

In this “era of abundance”, we have access to millions of prospects via job boards, social networks, blog sites, and Boolean searches, etc. While on the surface, this seems to be a good thing (and for the most part – - I think it is), I also believe it can provide a false sense of security.

These tools can provide the security that if you just keep digging; you will find an interested and qualified candidate. Unfortunately the time spent on these efforts often can take away from building relationships with industry professionals, that when engaged correctly, provide access to quality talent quickly and for free!

Outlined below are some attributes associated with Transactional and Relationship Recruiters.

While this list is not exhaustive, I think it can be a good barometer to gage which one you are.

Over the next few weeks, I am going to expand on this topic and discuss how to leverage all the data we have access to, combine it with best practices of relationship recruiters, and exponentially increase access to top talent within the industries you recruit!

I hope you have a great week!

Transactional Recruiter

  • Spends most of time on internet and emailing
  • Makes tons of outbound emails, sms, cold calls
  • Gets off the phone quick to get to the next call
  • Referrals per contact/call – very low
  • Very few strong relationships with people in the industry they recruit for
  • Doesn’t make “indirect” calls (calls with professionals that will know the person you are looking for)
  • Small “friends” list
  • Doesn’t spend much time developing relationships with top talent
  • Always asking, never giving

Relationship Recruiter

  • Spends most time on phone talking to people
  • Makes targeted calls to people who provide valuable information
  • Spends 10, 20, 30 minutes (even an hour!) on the phone with a person
  • Referrals through contacts is very high
  • People in their network unconditionally provide access to their network
  • Mastered the art of the “indirect” call!
  • Huge “friends” list
  • Disciplined to carve out time each month to develop relationships
  • Give and you shall receive!
  • Never lets them see you sweat!