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Archive for the ‘Social Media’ Category

Thoughts from the road!

Wednesday, November 4th, 2009

Over the last few weeks, I have had the opportunity to participate in numerous industry events allowing me to talk “shop” with many talented staffing professionals.

 As always, these events allow me to learn from others and provide me time to incubate thoughts/ideas that often turn into future strategies. 

 Some interesting thoughts/ideas from my travels:

  • Ideally, I think most would agree that hiring people based on competencies (versus skills) will drive better hiring decisions. Unfortunately, because it is not easy to assess someone’s competencies, we most often hire based on skills.  With internal candidates, we should have a more accurate understanding of past performance, candidate competencies, etc. allowing us truly to focus the hiring decision based more on competencies versus skills.
  • Probably only 5 to 20% of all hires need some type of direct sourcing activity. Do you understand the positions that will NOT be filled by active/internal candidates before you dedicate time, money, and resources on active/internal strategies that take precious time away from direct sourcing activities?
  • Shally Steckerl challenged the thought that one’s internal website is a “source of hire” – rather, it is a destination.  Think about it.  Most often candidates search for jobs via ‘google searches’, job boards, sites like www.simplyhired.com or www.indeed.com, SEO/SEM, social networking, advertising, etc. If one source of hires is your website, you probably do not truly understand how your candidates ‘found’ your opportunities. 
  • For those of you that have multiple license agreements with large job boards, how many of your recruiters actually use them on a regular basis?  Many companies have saved money by cutting back on licenses!
  • David Lord had some interesting statistics on retained executive search firms. 
    • The submitted candidate to hire ratio for retained search firms was 6.5 to 1 in 07 and 5.2 to 1 in 08.  Is this more efficient than your internal team?
    • 4 out of 10 retained executive searches fail!  WOW!   
  • While most executives see recruiting as “essential”, do they really perceive it to be strategic to their organization? One way to shift their thoughts is to answer the question, “How does recruiting solve corporate problems?”
  • Here’s an idea – Create an annual report for your 2009 recruitment activity/ performance. Present the report to CXX level.
  • To truly create an effective Talent Relationship Program, you need to get hiring managers involved with the ‘relationship management’ activity.
  • If your sourcing team does an effective job of identifying/sourcing quality talent for key job families over time, your sourcing team will spend less time “identifying” talent and more time developing relationships with the talent found!   
  • Create questions to ask your hiring managers:
    • What positions are most critical for changing the market value of our company?
    • What positions are less critical and really only need good people? 

The backlash is back!

Wednesday, September 16th, 2009

It seems like déjà vu. About 10 years ago the art of crafting Boolean search string commands, “peeling back URL’s” took the recruitment industry by storm.  Much like the Job boards did in the mid to late 90’s .   These new sourcing techniques were claimed to be the next ’silver bullet’ with respect to finding that elusive passive, high quality candidate.  Recruiters raced out to learn more about these techniques and if . . .they executed the techniques properly. . . on certain types of positions . . . they found success. 

Fast forward and 10 years later and the same phenomenon is occurring again. We have a new set of technology based sourcing tools to find candidates.

  • Blogs have replaced internet “chat rooms” (isn’t a blog what we used to call a “chat room”?)
  • Searching the Internet via powerful browsers and Boolean search string logic has become even more advanced and powerful
  • Huge databases of people have emerged in social networks

Web 2.0 is what we are calling it this time around and again . . . like 10 years ago . . . on certain types of positions . . . these are powerful tools that work!

But just like last time, the pendulum that probably “swung to far to the right” is coming back.

Over the past six months, many discussions have been focusing back on the fundamentals of recruiting. While technology-based tools and methodologies can assist in finding candidates and even developing relationships . . . we know that this is only one piece of the pie.

What about – -

  • Engaging hiring managers, identifying the skills and competencies that are required of a new employee
  • Setting Service Level agreements
  • Developing and communicating a value proposition to attract quality top talent
  • Skillful Assessment techniques
  • Candidate Interview Preparation
  • Effective Salary negotiation tactics
  • Having the discipline to manage priorities, daily time management, and goal setting, etc.

The Pareto principle (80/20 rule) probably applies somewhere in this conversation. Just like 10 years ago, with all these cool new gadgets – - it is hard not to focus 80% of your time, effort and energy trying to master them. But the reality is there is no silver bullet with respect to recruiting.  Recruiting is a balance between technology, “Boolean searches”, networking groups, and the bullets above!

These thoughts of mine were further validated at the ERE conference last week. While there certainly were some really cool technology-based sourcing and selection tools – - many of the sessions were focused more on the fundamentals, managing client relationships, and measuring success/ROI, etc.

Tony Blake from DaVita, in his excellent presentation, quoted a person stating – - “The next killer app. in recruiting is the recruiter!” (I love this quote!)

Mike Grennier from Wal-Mart in his presentation titled “What I have Learned” . . . stated – - “Don’t forget about the phone as a core fundamental recruiting tool!”

So just like 10 years ago, the pendulum is starting to swing back to the right…

“Mastering the fundamentals, while maybe not that sexy, is back in style!”

Richard Newsom from Fifth Third Bank stated the following during his sesession “Managing your recruitment department on a single metric”: “There is nothing more powerful in recruiting than a skillful recruiter managing the process artfully from “end-to-end” to achieve exemplary customer satisfaction ratings from your internal/external customers. ”

To this point, over the coming weeks we will be discussing 10 fundamental “game changers” that Elite recruiters execute flawlessly 95% of the time!

Do you have a social media policy?

Wednesday, July 1st, 2009

A couple of weeks ago I was fortunate to participate in the Thought Leadership Institute’s Corporate Sourcing Leadership Conference. As with any discussion around sourcing today, we talked about Social Media sites/Web 2.0 tools as it relates to sourcing top talent.

For larger companies, regulating access to these sites has become a big issue and debate.

  • Should we allow access to employees?
  • If we don’t, will that negatively impact our brand identity and how the public perceives our organization?
  • If we deny access, does that really stop them from accessing these sites via their mobile computing devices?
  • If we do provide access, will workforce productivity go down?

From our discussion, even the early adopters of these technologies for recruitment purposes have not completely figured this out.

With that said, there are some companies that have developed policies/guidelines for social media usage.

If you are in the midst of figuring out your position on this subject, you might want to check out the links below to assist you in your efforts.

As you can imagine – technical companies like Intel and IBM are leading the way with respect to usage of new technologies!

http://www.intel.com/sites/sitewide/en_US/social-media.htm

http://www.ibm.com/blogs/zz/en/guidelines.html

http://www.thenewpr.com/wiki/pmwiki.php?pagename=Resources.BloggingPolicy

Have a great Holiday!