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Archive for the ‘Sourcing’ Category

The backlash is back!

Wednesday, September 16th, 2009

It seems like déjà vu. About 10 years ago the art of crafting Boolean search string commands, “peeling back URL’s” took the recruitment industry by storm.  Much like the Job boards did in the mid to late 90’s .   These new sourcing techniques were claimed to be the next ’silver bullet’ with respect to finding that elusive passive, high quality candidate.  Recruiters raced out to learn more about these techniques and if . . .they executed the techniques properly. . . on certain types of positions . . . they found success. 

Fast forward and 10 years later and the same phenomenon is occurring again. We have a new set of technology based sourcing tools to find candidates.

  • Blogs have replaced internet “chat rooms” (isn’t a blog what we used to call a “chat room”?)
  • Searching the Internet via powerful browsers and Boolean search string logic has become even more advanced and powerful
  • Huge databases of people have emerged in social networks

Web 2.0 is what we are calling it this time around and again . . . like 10 years ago . . . on certain types of positions . . . these are powerful tools that work!

But just like last time, the pendulum that probably “swung to far to the right” is coming back.

Over the past six months, many discussions have been focusing back on the fundamentals of recruiting. While technology-based tools and methodologies can assist in finding candidates and even developing relationships . . . we know that this is only one piece of the pie.

What about – -

  • Engaging hiring managers, identifying the skills and competencies that are required of a new employee
  • Setting Service Level agreements
  • Developing and communicating a value proposition to attract quality top talent
  • Skillful Assessment techniques
  • Candidate Interview Preparation
  • Effective Salary negotiation tactics
  • Having the discipline to manage priorities, daily time management, and goal setting, etc.

The Pareto principle (80/20 rule) probably applies somewhere in this conversation. Just like 10 years ago, with all these cool new gadgets – - it is hard not to focus 80% of your time, effort and energy trying to master them. But the reality is there is no silver bullet with respect to recruiting.  Recruiting is a balance between technology, “Boolean searches”, networking groups, and the bullets above!

These thoughts of mine were further validated at the ERE conference last week. While there certainly were some really cool technology-based sourcing and selection tools – - many of the sessions were focused more on the fundamentals, managing client relationships, and measuring success/ROI, etc.

Tony Blake from DaVita, in his excellent presentation, quoted a person stating – - “The next killer app. in recruiting is the recruiter!” (I love this quote!)

Mike Grennier from Wal-Mart in his presentation titled “What I have Learned” . . . stated – - “Don’t forget about the phone as a core fundamental recruiting tool!”

So just like 10 years ago, the pendulum is starting to swing back to the right…

“Mastering the fundamentals, while maybe not that sexy, is back in style!”

Richard Newsom from Fifth Third Bank stated the following during his sesession “Managing your recruitment department on a single metric”: “There is nothing more powerful in recruiting than a skillful recruiter managing the process artfully from “end-to-end” to achieve exemplary customer satisfaction ratings from your internal/external customers. ”

To this point, over the coming weeks we will be discussing 10 fundamental “game changers” that Elite recruiters execute flawlessly 95% of the time!

Do you have a social media policy?

Wednesday, July 1st, 2009

A couple of weeks ago I was fortunate to participate in the Thought Leadership Institute’s Corporate Sourcing Leadership Conference. As with any discussion around sourcing today, we talked about Social Media sites/Web 2.0 tools as it relates to sourcing top talent.

For larger companies, regulating access to these sites has become a big issue and debate.

  • Should we allow access to employees?
  • If we don’t, will that negatively impact our brand identity and how the public perceives our organization?
  • If we deny access, does that really stop them from accessing these sites via their mobile computing devices?
  • If we do provide access, will workforce productivity go down?

From our discussion, even the early adopters of these technologies for recruitment purposes have not completely figured this out.

With that said, there are some companies that have developed policies/guidelines for social media usage.

If you are in the midst of figuring out your position on this subject, you might want to check out the links below to assist you in your efforts.

As you can imagine – technical companies like Intel and IBM are leading the way with respect to usage of new technologies!

http://www.intel.com/sites/sitewide/en_US/social-media.htm

http://www.ibm.com/blogs/zz/en/guidelines.html

http://www.thenewpr.com/wiki/pmwiki.php?pagename=Resources.BloggingPolicy

Have a great Holiday!

Are You a Transactional or a Relationship Recruiter?

Wednesday, May 13th, 2009

In preparation for a conference speaking engagement last week on sourcing best practices, it became apparent (in my mind!) that there are distinctly two different type of recruiters:

1. Transactional Recruiters
2. Relationship Recruiters

In this “era of abundance”, we have access to millions of prospects via job boards, social networks, blog sites, and Boolean searches, etc. While on the surface, this seems to be a good thing (and for the most part – - I think it is), I also believe it can provide a false sense of security.

These tools can provide the security that if you just keep digging; you will find an interested and qualified candidate. Unfortunately the time spent on these efforts often can take away from building relationships with industry professionals, that when engaged correctly, provide access to quality talent quickly and for free!

Outlined below are some attributes associated with Transactional and Relationship Recruiters.

While this list is not exhaustive, I think it can be a good barometer to gage which one you are.

Over the next few weeks, I am going to expand on this topic and discuss how to leverage all the data we have access to, combine it with best practices of relationship recruiters, and exponentially increase access to top talent within the industries you recruit!

I hope you have a great week!

Transactional Recruiter

  • Spends most of time on internet and emailing
  • Makes tons of outbound emails, sms, cold calls
  • Gets off the phone quick to get to the next call
  • Referrals per contact/call – very low
  • Very few strong relationships with people in the industry they recruit for
  • Doesn’t make “indirect” calls (calls with professionals that will know the person you are looking for)
  • Small “friends” list
  • Doesn’t spend much time developing relationships with top talent
  • Always asking, never giving

Relationship Recruiter

  • Spends most time on phone talking to people
  • Makes targeted calls to people who provide valuable information
  • Spends 10, 20, 30 minutes (even an hour!) on the phone with a person
  • Referrals through contacts is very high
  • People in their network unconditionally provide access to their network
  • Mastered the art of the “indirect” call!
  • Huge “friends” list
  • Disciplined to carve out time each month to develop relationships
  • Give and you shall receive!
  • Never lets them see you sweat!

Recovery? Perspective? A long road ahead?

Wednesday, May 6th, 2009

I found this article on ERE interesting. It is always nice to get an objective, not completely negative perspective on our current situation. Some points made by John Zappe:

  • While unemployment is at its highest level since November of 1983 (8.5%), 4.4 million people were employed in March of 2009.
  • That is just slightly lower than the 4.5 million people employed in January of 2009.

To be sure, John points out in his article that this number of hires nationally is well off the recent high of 5.63 million workers in July of 2006.

And I am pretty sure that for millions of folks that are currently unemployed, this economic data does very little to help.

With that said, many experts do believe that we are seeing some signs of recovery – although we probably have a long road ahead of us till we see the days of sub-5% unemployment rates.

What does this all mean?

Well if your glass is half empty – - maybe not too much.

But if your glass is half full…

  • 4.5mm people employed in the dead of winter – WOW! This is a sign of hope for the unemployed.
  • People are actually hiring recruiters – that is a positive sign. (And – baby boomers are still retiring, even if at a slower rate, creating more jobs)
  • My 401k went up a bit. Better than going down.
  • Summer is coming (I’m in Detroit, MI – nice weather is a big deal!)

I hope the rest of your week is productive and positive!

A lesson I learned from golf!

Wednesday, April 15th, 2009


After playing some of the worst golf of my life during a recent spring break trip, I finally had enough!

While I have never been a strong golfer, I could at least keep the ball in play and finish the round with a little pride. But over the last year, it seems I get worse each time I play.

For years, friends have been telling me . . . “You won’t get better until you get some instruction.”

Not willing to dedicate the time required for the lessons (and practice); I continued to flounder playing the game. Well after that last pitiful round, that was it… the other week I took my very first lesson!

WOW – have I been missing out!

In the first few minutes of the lesson, the instructor had me hit a few balls as I normally do. Once “warmed up” (like it really makes a difference when I golf?) . . . He proceeded to have me hit a few more balls while recording my swing.

As he replayed the video, he compared my stance/posture when addressing the ball to a professional. AMAZING! I would never have believed how awkward my stance/posture was – - especially compared to “best practices.”

Immediately, I could see what I was doing wrong and started taking the necessary steps to correct it. All this info – 30 minutes into my golf lesson. If only I would have done this 20 years ago!

What does this have to do with recruiting?

I continue to work with recruiters that, self-admittedly (or from discussions with their hiring managers), have hit plateaus with respect to their recruiting performance.

Some days, they are on their “A” game and flourish. Other days, they are not “dialed in” and make unnecessary mistakes.

I ask what they are doing to improve, and many will say, “Attend some training, read material online, etc.”

I ask when was the last time they taped themselves and sat down with a mentor/coach and reviewed the tape and most say . . . I have NEVER done that!


If you can invest 6 hours this quarter (April/May/June)to improving your recruitment game, I would encourage you to tape yourself:

  • Leaving voice mail messages for candidates
  • Catching candidates live on the phone
  • On a phone screen with a candidate
  • Making an offer

Then sit down with someone that you respect as a “pro” at each one of the processes outlined above to provide review/constructive feedback/mentoring/coaching!

Like I found out from my first golf lesson, the time spent is invaluable!

If you have never done this before, this activity will arguably be the best investment you will ever make in your recruitment career!

Those that have done this before will attest to that fact.
Good luck!

Do you have 20 minutes, pen, paper and your calendar handy?

Wednesday, April 8th, 2009

Three steps to a successful offer presentation

  1. Schedule 20 minutes to deliver the offer – Don’t just call up a candidate and deliver a verbal offer during the middle of their busy day. Remember, this is a formal offer of employment from your firm (or your client’s firm). Schedule a time to present the offer to them. Make sure they are at a location where they can listen and talk freely, as well as take notes. Ideally, if they are local, I would recommend scheduling a meeting in person to deliver the offer! But minimally, schedule a 20-minute block of time that is 100% dedicated to learning about a life changing offer from your firm.
  2. Make sure they have a pen and paper to take notes – Before you start discussing the offer, confirm they have a pen and paper handy to take notes. You want to make sure they completely understand the offer from your discussion. If you’re like most firms, once a verbal offer is presented, you will send the hard copy in the mail. Again, if you can meet in person – even better. Discuss the offer, have them take notes and then present the written offer in person.
  3. Discuss Non-Monetary Selling points of the offer FIRST. When presenting offers, most recruiters only discuss the monetary components of the offer. In a recent blog post, “Don’t forget the reason we are here in the first place,” we discuss the significance of reconfirming the non-monetary selling points of the position (chance to work with new technology, large scope of responsibility, promotion, less travel, etc.) BEFORE you discuss the monetary components (salary, bonus, vacation, benefits, etc.). The majority of people change jobs for non-monetary reasons. But instinctively, they will try and NEGOTIATE the monetary parts of the offer. If you get them excited about the non-monetary components of the offer, you can control the offer/negotiation.
  4. Make sure they have their calendar handy: Once you have presented the offer, you have the opportunity to pre-close by discussing the following dates:
  • Set a time to answer any questions once they receive the written offer
  • Date they will put in their notice
  • Start Date
  • Set up any appointments between resignation and start date (fill out benefits, background check, meet with hiring manager for lunch, etc.)

Make sure you put these dates in your calendar, as well to continue to follow up and support them during the process.

Changing jobs is one of the top 4 most stressful things a person can do! It is also a big commitment we are making on behalf of our company (or client). It is your job to manage this part of the recruitment process with the respect and attention it deserves.

Your candidates will appreciate the formal nature by which you conduct this step and most importantly – - you will be less susceptible to a counteroffer.

If you know your candidates Motives, no need to sell – - they will buy!

Wednesday, April 1st, 2009

I’m at the ERE conference in San Diego! Honestly, given the economy, I am actually surprised at how many people have attended the event. I think it illustrates that organizations want to improve their Human Capital functions by investing in learning new methodologies, tools and techniques.

On Monday I facilitated a pre-conference workshop with the renowned Shally Steckerl (www.jobmachine.net) on Sourcing Candidates with LEAN budgets. We had a great session and a ton of fun with those in attendance.

As always, the group interaction provided insight and inspiration on how I can improve my recruiting skills!

Probably the biggest “ah-ha” moment, or “take away” for me was reconfirming the importance of controlling the initial conversation with a quality, passive candidate you “cold called,” and then identifying their true “Motives to Move.”

Without this information, how can you possibly understand if you have a position within your organization that will clearly be better the one they have currently?

As Jeffery Gitomer says, “No one wants to be sold but everyone likes to buy.”

Hence, before you SELL anyone on an opportunity, it is probably better to understand exactly what they are looking for in a new opportunity, and if you have that answer, they will most likely want to BUY it!

Oh, by the way, if you approach the call with this attitude . . . it becomes a much more enjoyable conversation!

In upcoming blog posts, I will discuss some tried and proven techniques to “cold calling” passively-looking top talent, overcoming the initial awkwardness of the call, and capturing their “Motives to Move!”

I am looking forward to Day II of the ERE expo!

Hope you have a great week!

Creative Ways For Recruiters to Add Value

Wednesday, March 25th, 2009

While this economic downturn has jumped our nation’s unemployment rate to its highest level since 1982 (9+ %), many experts also point out that the unemployment rate of recruiters (corporate, third party, staffing) is closer to 50%!

Unfortunately, many organizations still perceive recruiters to be “overhead.” And, if your organization is not hiring a ton of folks, “overhead,” is an easy target for them to cut headcount/costs.

What can you (recruiters) do to show value to your organization and stay (or get) employed?

Bonita Martin from P|Form asked this question to the folks in her network. While some of the ideas presented seem like natural fits, I thought some were very creative.

If you feel your job situation is uncertain, and/or you actually do have some extra time on your hands… I recommend you do some of the things listed which will add value to your organization (as well as improve your skills).

Hope you are having a great week!

I have worked with our sales team to help them identify contact names and contact info at target companies where calling through the main line has not worked. I’ve also streamlined our EPA reporting because of my experience with metrics and Excel. Like Frank, I have been “upgrading” because there is so much talent available. I am pipelining and referring candidates to other people in my network because these candidates may also be clients one day (and in fact, two have referred business our way.) And, most importantly, I am responsible for the retention of key employees. I know why they joined the company and am in constant communication with the President about what we can do to retain them.

  • Bonita Martin, Director of Human Resources, P|FORM


I think being a part of the outplacement process is a natural fit that recruiters don’t think of. They have lists of competitors, can help with resumes, directories of headhunters, interview tips.

  • John Cressy, Executive Recruiter, Supply Chain Consulting Search


Recruiters can help writing/editing company newsletter articles, assisting the Sales team with more leads, revising the internal resume template format, helping our services team plan activities for spring and summer company events. And, of course, building your pipeline and maintaining those relationships for future hiring needs.

  • Mike Brogan, Sr. Recruiter, Systems Evolution SEI


I would suggest that instead of recruiters asking “do you have any positions I could work on”, they try a different angle; “with all the turmoil, top shelf candidates that wouldn’t even talk to me before will now entertain opportunities–with the talent available, this is the perfect time to top-grade your staff. If you have any marginal performers, let me show you a couple of alternatives–if they’re better, great, if not, you haven’t lost anything….” Second idea–I’ve always felt that good recruiters are salespeople wearing an HR hat, I’d suggest assisting with sales.

  • Frank Steele, Director of Recruiting, FirstGroup America


We are establishing a structured process that can be used at all of our locations in hiring and on-boarding. We are also looking to go to an on-line application system to ensure better hires coming in.

  • Steve Browne, Director of HR, LaRosa’s


Recruiters can help with lay offs – inform employees about resources (government, non-profit) available, research and provide training on employment or other new laws, turn into mini generalists with the people they’ve recruited-ask if they need help with benefits, etc, and work on retention, make sure other groups in the organization know what’s going on in the organization.
Always be as positive as possible.

  • Tom Pellegrino, HR Manager, Fecon


We’re using this time to finally get around to projects that have been on the back burner for far too long. For example, we’re currently working on updating (actually, OVERHAULING) our careers site. We’ll determine the content and format and then work with our internal Marketing and IT people to make the changes. We’re also building our pipeline of candidates for roles we know we generally hire into very often.

  • Laura Hennel Albert, Recruiter, Siemens PLM Software


It is not glamorous work, but vital to any organization is cash flow. There are many companies right now feeling the credit crunch and are Account Receivable is becoming an issue. I have volunteered to make ‘collection calls’. Recruiters are not afraid of the phone and if you have a significant amount of receivables outstanding there’s a great place to made an immediate impact on the bottom line.

  • Gregg Fitzgerald, Recruiter, Burke & Schindler

  1. Be prompt and accessible. Return calls and emails promptly. If a candidate or client takes time to seek me out, I value that by being prompt. No waiting for weeks to get a response.
  2. Be honest and trustworthy. In our uncertainty in society, I can guarantee with certainty that I will not misrepresent an opportunity or candidate. Building relationships is important in stable times, and is even more vital right now.
  3. Be resourceful – go the extra mile. Is my candidate thinking of relocating? If so, get them in touch with relo experts who can inform them about their new location. With my clients, following up after the placement, even long after the guarantee period has elapsed, can give us both feedback as to what we can do next time to improve the process.
  • Diana Heath, Recruiter, Wright Health Care Consultants


We are focusing our team on four initiatives:
On boarding – improving the new hire experience resulting in engaged, productive and informed employees
Pre-hire assessment tool – evaluating the value-add and effectiveness of a tool to better assess sales skills for retail hires
Redesign of Career section on website
Building candidate pipeline and implementing CRM tool
Refining Talent Acquisition Scorecard

  • Fran Gordon, SVP/Director of Talent Acquisition, Rabobank


Grow the business with new marketing techniques with social media and internet marketing techniques.

  • Amanda Blazo, Recruiter and Business Analyst, Sente Global


  1. Release our contract recruiters. I would deploy researchers/sourcers on business development activities. We gained access to our Sales Dept’s CRM, and then scanned those prospects that had weak or limited knowledge recorded in the database. We entered a full Company Profile – sort of like a D & B Plus workup, and at no cost to the organization.
  2. Researchers/Sourcers, working with the Senior Admin staff, can get a “heads up” on all planned executive travel that would be visiting customers or prospects. Once we know who they were meeting with, we create a “Personal Dossier” on each of the individuals, (including home addresses, photos, personal data, etc,), on each of them, put it in a packet, and give it to the traveling Exec. the day before departure, as “airplane reading”
  3. For the regular Recruiters, we created a Getronics Career University —- in essence a full outplacement program modeled after those offered by external vendors (at ridiculous prices). The recruiting staff would run workshops, on and off-site, such as Resume Writing, Interviewing Skills, Campaign Management, Negotiating Offers, Use of the internet, etc. Sometimes these were even run for employees before their release date. We also purchased the inexpensive services of a virtual Outplacement program that would stay active for the employees up to 3 mos after departure.
  • Dan Kilgore, Principal, Riviera Advisors Inc.(formerly of Gentronics)


Providing training classes for our Team Leaders, Directors or and staff member. One of these classes included the basics of interviewing which included a section on legalities. Basically questions that you can and cannot ask. In another class we focused more on “drilling down” with candidates when interviewing. In this class we included a section on Behavioral Interviewing.

Turn our knowledge around and provide outsourcing services. We could help people write resumes, provide interviewing training form a candidate standpoint, and help people research information on the Internet and so on.

We have provided help with students that will be graduating in June with resume writing, interviewing, etc. as well.

  • Chris Seidel, Human Resources/Recruiter, Hancock Regional Hospital


Recruiters can transfer skills to sales and customer service positions. Strong sourcers can assist in market/competitive intelligence. Recruiters can help sales organizations identify selling opportunities, key industry contacts, etc. Recruiters can also act as internal outplacement services for companies letting folks go and/or recruitment firms as a service.

  • David Szary, President, Recruiter Academy

Who is Responsible?

Wednesday, March 18th, 2009


In the last two weeks, I participated in discussions when this “age old” question popped up!

Please allow me to Rant a bit!
________________________________

Get a room of Hiring Managers, HR/Recruiting professionals, and sourcers together and you will get a lively debate going about “Whose Responsible?”

  • Who is responsible for Turnover of new hires?
  • Who is responsible for ’sourced’ candidates/leads that don’t get hired?

Regarding Turnover:

You ask Hiring Managers and many will “blame” it on poor candidate quality.

You ask Recruiters and they are likely to blame management for the ‘on boarding,’ (or lack of), process.

HR might blame shoddy assessment tactics by both parties!

Regarding ‘top’ candidates not getting hired:

Sourcers are likely to ‘blame’ recruiters that “can’t recruit and/or properly network with the leads provided.

Recruiters are likely to say, “…candidate was not a match and/or was not interested…”

At the end of the day; Who is responsible?

WE ALL ARE RESPONSIBLE!

WHO should be accountable?

WE ALL SHOULD BE ACCOUNTABLE!

Instead of “pointing fingers” and/or “passing the buck” – it is time for everyone involved to “take a check up from the neck up” and help identify solutions rather than excuses. As Les Brown says, “…you’re either on the way or in the way…” Are you part of the problem or part of the solution?

All too often we spend more time trying to define “who is responsible” or, who should “own” that metric rather than identifying solutions to the actual problem.

If the goal of the hiring/recruitment process is to “produce” top performers that are retained by your organization for a long period of time – then let’s work together towards that goal.

  • New Hires not performing? Let’s figure out why.
  • Quality new hires leaving within the first six months of employment? Let’s perform a Six Sigma project to isolate process errors and remove them.
  • Sourcing leads not getting hires – - Lets get the sourcing and recruitment teams together and fix the problem.
  • Who “owns” these metrics? — Who cares? All of us should take ownership.

I don’t want to get too philosophical on a Wednesday afternoon, but – - maybe this attitude among hiring managers, recruiters, HR & sourcers on this topic is the root of the problem with our economic situation.

Sure seems like there is more time spent trying to identify “Who is responsible,” and “Who is accountable,” rather than developing tangible, actionable solutions.

Moving forward, can we stop debating “Who is responsible” or should be held “Accountable”?

Rather, lets all take responsibility for identifying, engaging, hiring and retaining top performers.

End of story.

Do you have enough CIE time in your daily schedule?

Wednesday, March 11th, 2009


For those that know me, I am passionate about planning, time management, and continuous improvement. Of late, I have noticed that I haven’t been getting through my Perfect Day as crisply as I would like (or normally do).

The root cause is that I haven’t been planning in enough CIE time!

Rather than me managing my return calls, interruptions and emails (CIE’s), I have been letting them manage me!

Since I haven’t been allocating time into my daily schedule to get to them, I’m constantly in reactive, “firefighting” mode returning calls/emails and responding to interruptions “whenever I get time.”

Of course the end result is that these CIE’s are interrupting the time I have dedicated to getting work done!

If this sounds like you at times, some helpful advice that I have implemented into my daily routine:

  • Plan 1/2 hour (morning, lunchtime, late afternoon) 3x’s a day to deal with CIE’s.
  • When you have to get into a “work flow zone” (working on presentation, in an interview, etc.), drive your calls to voice mail and shut down email.
  • Publish your schedule with your teammates (post outside your cube/office – with a sign over it – - STOP – READ MY SCHEDULE BEFORE ENTERING) so people know when you are in a “work flow zone”.
  • Make sure your peers know that just because you’re not on the phone and/or in an interview, it doesn’t mean you are not working and CAN be interrupted. Posting your schedule + discussing this with your peers can help eliminate 80% of the interruptions that you actually can avoid (versus client calls, etc.).

Of course, all of these tactics take discipline – - the most important attribute to being productive and managing your day/week/year, etc.

I hope you have a Perfect Day and don’t let CIE’s get in your way!!